By
Alex Smith |
Holland America Line has introduced a new retail item to its onboard shops: a set of four coasters made from upcycled carpet that was used onboard the cruise line’s ships.
The cruise line developed the coasters in partnership with Danish carpet manufacturer Dansk Wilton, and claims that they are the first recycled carpet product offered for sale in the cruise industry.
“This project reflects our ongoing journey toward more sustainable practices,” said My Nguyen, director of interior design at Holland America Line. “These coasters are a tangible example of how discarded resources can be given a second life in the very environment they came from. We are proud to be the first in the industry to partner with Dansk and innovate carpet waste into beautiful usable products that our guests can enjoy.”
A total of 12,000 coasters have been created so far using 3,300 pounds of carpet waste retrieved during dry-dock projects on Norwegian’s cruise ships Oosterdam, Eurodam and Nieuw Amsterdam over the past two years. They are made using Dansk Wilton’s ReBond material, which is also used in Holland America Line’s architectural signage.
The coasters are part of Dansk Wilton’s Re:Shape iniative, a design programme aimed at finding ways to reuse carpet waste. Future plans for the project include Holland America Line carpet waste to create notebooks, postcards, “do not disturb” door signs, artwork and other items to be sold onboard.
Holland America Line will make the coasters available in onboard shops by the end of October 2025.