By
Laura Hyde |
Chinese river cruise operator Century Cruises has partnered with United Waterways to expand operations into Europe.
The two companies signed a comprehensive service agreement which means United Waterways will become Century Cruises’ turnkey partner for operations and infrastructure development across the continent.
The partnership will also include the development of a new vessel – named Century Star – which will be built by Dutch shipbuilder Concordia Damen. The two companies share a commitment to innovation, sustainability and delivering exceptional cruise experiences to a global audience.
“Europe represents a strategic growth market for us,” said Alex Ye, CEO of Century Cruises. “With United Waterways as our European liaison, we benefit from their deep expertise in infrastructure and compliance, allowing us to confidently introduce our clientele to the cultural richness of Europe’s waterways. Concordia Damen’s reputation for excellence aligns seamlessly with our values of quality, innovation, and environmental stewardship.”
Stefan Bloch, chief operating officer of United Waterways, said: “Together, we aim to elevate the river cruising experience for Century’s guests, showcasing the best of European craftsmanship and service.”