Designing beyond borders: How SMC Design adapts cruise interiors worldwide Andrew Brown and Alan Stewart of SMC Design explain to Rebecca Gibson how the studio creates cruise ship interiors to suit the preferences of different demographics
Silversea’s guest-centric evolution: how feedback is informing transformation Bert Hernandez of Silversea shares how the brand is enhancing its onshore and onboard offering to ensure it continues to drive innovation in the ever-growing luxury market
Global Ports Holding is unlocking retail potential at its ports Cruise ports are shifting from generic duty-free retail models to creating immersive, destination-led experiences offering visitors authentic local culture from the moment they step off the ship, says Andres Villalever
‘Hey Siri, find my dream cruise’ Port Everglades has launched two new interactive, mobile-friendly features on its website to help cruise guests plan their journey