Is your brand making the most of sustainability?

Repairing items onboard ships can help cruise and ferry operators reduce their environmental impact

Is your brand making the most of sustainability?
Magicman repairs items onsite rather than replacing them to minimise the amount of waste (Image: Magicman)

By Mark Henderson |

Sustainability has become a buzzword among corporations as they vie for market share in an increasingly environmentally conscious world. We are all more aware of the impact of climate change on ecosystems and our daily lives. The unprecedented freak weather events seen around the globe are indicative of humanity’s relentless pollution of the planet and the need for meaningful change to start now.

It’s difficult for businesses to embrace sustainability quickly, but it must still be planned into every aspect of their operations. This comes at a cost and there is a significant time delay between planning and implementing any policy that touches the many facets of management, staff and supply chain. However, sustainable practices benefit both humans and the planet.

Magicman began doing this in the 1990s by imagining the harmful gases produced during the process to source raw materials that are manufactured into components or finished items and transported to distributors and finally customers. By the time the end user receives the item, it has already produced tons of harmful gases, particularly if it’s manufactured in a non-regulated country and has travelled many miles by sea and air to reach its final destination.

Our solution was to try and eliminate the need for new replacement items altogether; first by repairing them onsite during docking periods and then by offering onboard repair services. We created ‘riding crews’ who board the vessels to perform maintenance tasks and alleviate damage caused by thousands of passengers. All work is done while the vessels are in service and managed in a sustainable and timely way, minimising the amount of waste that goes to landfill.

Since its inception, Magicman has always provided sustainable services, enabling clients to meet their own individual or corporate sustainability goals. Magicman is a leader in its field in part because sustainability remains a significant element of our company ethos and service provision.

Mark Henderson is CEO of Magicman Group

This article was first published in the Spring/Summer 2020 issue of Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed.

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