Book it with Hogia’s world-class reservation system

Meri Rigby explains how the company uses Microsoft technology to help ferry lines handle ticket booking
Book it with Hogia’s world-class reservation system
Hogia’s BOOKIT system offers a stable, flexible solution for ticket booking (Image: Linda Runarsdottir/Destination Gotland)

By Richard Humphreys |

This article was first published in the Autumn/Winter 2019 issue of International Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed.

Hogia Ferry Systems develops and supports a world-class, off-the-shelf reservation system called BOOKIT. The company, based in Finland, focuses on making the system technologically stable, configurable, scalable – and importantly – completely open for integration.

“A booking system is the core system for any ferry operation, and we believe that it should be just that, the core,” said Meri Rigby, international sales executive at Hogia Ferry Systems. “Instead of spreading ourselves thin, building additional business systems such as complex business intelligence tools or comprehensive CRM systems, we are using the latest Microsoft technology to build a product which has a complete set of application programming interfaces.”

Using this open core system, ferry operators can choose other best of practice solutions for their additional needs, such as hardware or systems for point of sale and customer relationship management. “Any number of third parties can integrate with BOOKIT, giving operators complete flexibility to create a harmonised IT strategy perfectly suited to their needs,” adds Rigby.

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