Ambassador Cruise Line debuts passenger mobile app

Ambassador Cruise Line debuts passenger mobile app

Ambassador Cruise Lines

The new app gives users access to important information before and during their cruise

Ambassador Cruise Line has collaborated with Digitech 365 to introduce its first mobile application for passengers on iOS and Android devices.

The app is designed to be the “ultimate companion” for guests and uses key features of the existing ‘My Ambassador Sailing’ guest website, as well as the ‘All-Aboard’ platform found onboard ships Ambience and Ambition.

Guests will be able to use the app to plan their cruise, check in, and pre-register for destination experiences before setting sail. Once connected to the ship’s wi-fi, users will be able to access a host of important information, including restaurant menus, ship messages and the daily programme. They will also be able to track the ship’s position.

“We are delighted to be launching our first mobile app for guests to use both before and during their sailing,” said Ryan Simpson, technology delivery manager for the cruise line. “The Ambassador Cruise Line App has been developed with guest feedback and data from our existing My Ambassador Sailing website and our All-Aboard platform onboard to ensure it meets our guests’ needs. We have worked closely with our technology partner, Digitech 365, who have taken our ideas and brought them to life. This is just the beginning, and we are super excited to begin work on new features to further enhance the app.”


By Laura Hyde
13 October 2023