Why business is booming at Tillberg Design of Sweden

With an enviable client list spanning some of the biggest names in the cruise industry, business is thriving at Tillberg Design of Sweden. Lindsay James spoke to Fredrik Johansson to find out more

Why business is booming at Tillberg Design of Sweden
Interior design firm, Tillberg Design of Sweden, is experiencing fantastic growth and is now focusing on empowering its staff

This article was first published in the 2018 issue of Cruise & Ferry Interiors. All information was correct at the time of printing, but may since have changed.

Tillberg Design of Sweden (TDoS) has grown dramatically over the last few years: its number of employees has climbed from 10 to over 100; and its turnover has increased to SEK 130 million in 2018.

“Business is very good,” says partner Fredrik Johansson. “At a time of fantastic growth, we’re working on empowering our staff, and we have – as a first step – promoted a number of our team members to partners and shareholders. We’ve also formed a strategic partnership with a very solid and long-term Swedish investment company, who will support in building our business management competence and corporate finances even stronger. All this will help our group as we keep advancing in the market.”

This level of success doesn’t come by chance. “We set out to tick all of the boxes, and that’s what we’ve achieved,” Johansson says. “We don’t just deliver creative and great looking designs, but we also have a very good understanding of the market and how our designs can help to improve our clients’ businesses. Finally, we always deliver accurate design documentation, on time. The combination of these three things is what makes our company unique.”

TDoS’s capacity is also a big selling point. “With over 100 employees we do have an unrivalled ability to keep taking on advanced and demanding projects – and without compromising on quality,” Johansson says. “We’re also able to quickly adapt to new needs – this is essential at a time when the industry is undergoing such significant change.”

Johansson points out the move towards experience-driven design as an example. “In the past we’d begin the design process with the engine room and build out from that, but things are very different now. Today it is all about the overall passenger experience, and so from the outset we’re involved in establishing what experience the cruise line wants to deliver to its guests. We’re no longer considered ‘the decorators’ – we’re helping to build stronger brands.”

MSC Seaside is a case in point. “Built with a beach condo style structure, the brief here was ‘get closer to the sea, feel closer to the sun’,” Johansson explains. “That was achieved through open deck areas which all have a direct connection to the elements, from the aft pool on deck 7 and the wrap-around promenade on deck 8, to the main pool and glass bridge on deck 16 and above.”

And this is just the start of things to come. “We consistently strive to break the mould and deliver something very unique for a new generation of ships. We are helping renew many brands by developing completely new platforms – from master planning and establishing a design identity for the inside, to the complete exterior identity of the ship. We now do this across the globe, in all market segments and for a wide range of brands across the industry”, says Johansson. “Needless to say, we are very excited about what the future holds.”

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Lindsay James
By Lindsay James
Monday, January 21, 2019