By
Alex Smith |
River cruise line AmaWaterways has named Sarah Little, senior vice president of business development for the American Society of Travel Advisors (ASTA) as godmother of its upcoming ship, AmaSofia, which is set to launch on the Danube River in 2026.
The announcement was made during the Travel Leaders Network EDGE conference in Las Vegas, with the christening ceremony scheduled for March 2026 during the ASTA River Cruise Expo in Amsterdam, the Netherlands.
“I am truly honoured to be named godmother of AmaSofia, a ship that represents the incredible experiences that river cruising offers,” said Little. “Being part of this journey with AmaWaterways, a company that shares ASTA’s commitment to supporting travel advisors, is very meaningful to me. I look forward to christening AmaSofia alongside so many of my fellow advisors at ASTA’s River Cruise Expo and celebrating the future of travel together.”
American Society of Travel Advisors
Sarah Little, senior vice president of business development
“Sarah’s unwavering support of the advisor community and her deep-rooted passion for the industry make her an exceptional choice as godmother of our beautiful AmaSofia,” said Kristin Karst, co-founder and chief brand ambassador of AmaWaterways. “We are thrilled to honour her with this special recognition. It will be incredibly meaningful to christen AmaSofia in front of more than 1,600 travel advisors during ASTA’s River Cruise Expo – there couldn’t be a more fitting setting or audience for this special celebration.”
Launching in spring 2026, AmaSofia will sail a variety of seven-night itineraries along the Danube River, including existing itineraries such as ‘Melodies of the Danube’ and ‘Romantic Danube. It will be AmaWaterways’ 10th ship on the Danube.