Posidonia Sea Tourism Forum: growth in the Mediterranean

Thessaloniki, Greece; 25-26 April 2023

Posidonia Sea Tourism Forum: growth in the Mediterranean


Posidonia Sea Tourism Forum, a two-day international conference and exhibition, will take place in Thessaloniki, Greece, on 25-26 April 2023.

The event will focus on the latest developments, challenges and opportunities in the Eastern Mediterranean cruise industry.

The forum’s central theme focuses on sustainability strategies and the importance of introducing more destinations and alternatives to the ports currently available, in order to dilute the impact of cruise traffic on towns and cities. To reinforce the importance of considering different destinations, Posidonia has moved the event from Athens to Thessaloniki for the first time.

“Our decision to move the Posidonia Sea Tourism Forum away from Athens for the first time in the event’s 12-year-long history was in sync with emerging trends in an industry that wishes to constructively address growing criticism for its contribution to over-tourism in many cruise hotspots around the world,” said Theodore Vokos, managing director of Posidonia Exhibitions.

Cruise lines that will be participating in the event include Azamara, Ponant, Scenic Luxury Cruises & Tours, Seabourn, Variety Cruises and Crystal Cruises.

The first day will feature the ‘State of the industry: the crucial role of the Mediterranean in post-pandemic cruising’ panel. Participants will discuss the impact of the Covid-19 pandemic on the cruise industry and the road towards recovery for Mediterranean ports and destinations.

The second panel, ‘Growth challenges for cruise lines and destinations’, will focus on answering questions raised in the first, such as how to overcome issues like overcrowding and sustainability when planning itineraries. Other topics will include berth allocation and infrastructure investment.

On the second day, the ‘Infrastructure solutions for ports – environmental and sustainability challenges’ panel will outline the required actions cruise ports need to take to reach the European Union’s 2030 deadline for reduced emissions. It will also showcase what solutions ports can use to improve how they handle cruise calls without impacting guest experience or destination aesthetics.

In addition, ‘The appeal of venturing to non-mainstream destinations: luxury and expedition cruising leading the way’ panel will discuss the importance of considering non-mainstream destinations when planning itineraries to improve cruise traffic and create exclusive experiences for guests.

Register for the event.

By Amber Hickman
01 February 2023