Celebrity Cruises debuts first-ever metaverse cruise experience

Wonderverse allows guests to virtually explore Celebrity Beyond and its future destinations

Celebrity Cruises debuts first-ever metaverse  cruise experience

Celebrity Cruises

Wonderverse allows guests to virtually explore Celebrity Beyond and the destinations that it will sail to

By Alice Chambers |

Celebrity Cruises has debuted the industry’s first virtual cruise ship experience, Wonderverse, which will provide guests with a hyper-realistic recreation of the line’s new ship Celebrity Beyond before travelling.

The digital metaverse experience allows guests to look around the Celebrity Beyond’s onboard spaces, with guests entering via The Magic Carpet to  meet others for virtual cocktails and dinner. Other virtual areas include the Grand Plaza at the centre of the ship, The Resort Deck, which is home to the main swimming pool, and the Sunset Bar.

Guests will be able to create their own personalised avatar and speak with digital avatars of the line’s key executives, including Lisa Lutoff-Perlo, president and CEO, Captain Kate McCue, the first American female captain of a major cruise ship, and Nate Berkus, travel ambassador of the Celebrity Edge series and designer of the Sunset Bar on Celebrity Beyond.

“Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse,” said Lutoff-Perlo. “Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travellers.”

The Wonderverse will also allow visitors to book itineraries after virtually exploring destinations such as Santorini, Greece; Tokyo, Japan; and St. Lucia, the Caribbean.

“We’ve revolutionised cruise ship design and now we’re revolutionising where cruise ships are experienced,” said Michael Scheiner, chief marketing officer at Celebrity Cruises. “The Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in really exciting ways we can’t do through traditional marketing and advertising vehicles. We believe this has opportunities to expand even further, creating experiences our consumers are looking for.” 

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