Safety and brand identity to be key topics at Marine Interiors Expo

Safety and brand identity to be key topics at Marine Interiors Expo
Image: AIDA Cruises

Panel discussions will focus on how ship architects and designers can convey brand identity and meet safety and other regulations while creating interiors for cruise ships at the Marine Interiors Cruise & Ferry Global Expo, which will be held in Hamburg, Germany from 11-13 September 2019.

The first panel discussion will explore “how design helps to convey, define or create brand identity” and focus on how designers can incorporate a cruise company’s brand values into the interiors of their ships. Designers will share examples of how they achieved this in the past for their cruise clients. Main speaker Tal Danai, founder and CEO of the art consulting and curating agency ARTLink.Inc, will focus on how art can be used onboard cruise ships.

“At the moment we are curating collections for five large cruise ships as well as five luxury hotels, and we are developing and operating galleries onboard 14 ships,” said Danai.

A second panel discussion will focus on how interior designers can comply with safety and other marine regulations while delivering aesthetically pleasing designs. The “How to design to comply” panel will be moderated by David McCarthy, director of Marine Projects and Communications at UK-based design firm AD Associates.

“Go and experience things, touch the materials, and take in the ambience with all your senses,” said McCarthy. “This was a great piece of advice I received during my early career at sea.”

Siegfried Schindler and Kai Bunge, the founders and managing directors of Partner Ship Design, will also speak about safety onboard ships.

“The basics for a safe ship are created during the early concept development stage,” said Schindler. “The first step is to subdivide the ship into fire zones and watertight partitions. Planning the escape routes and the lifeboat positions is the second step, material selection the third.”

Bunge will share tips on how to meet the International Maritime Organization’s Safety of Life at Sea requirements. “Appropriate safety certificates must be provided for all materials used on a ship,” he said. “The main objective is to minimise the use of readily flammable materials. For example, laminate is preferable to solid wood. The same safety-first approach applies to on-board furniture: rounded edges and corners on cabinets, beds and more help to reduce injury hazards at high sea.”

Exhibitors at the trade fair will include the fittings specialists Franke Aquarotter, hospitality equipment consultant Hagola, RP Technik safety experts, and top-ranking suppliers offering everything from light installations to chinaware and custom-manufactured coffee tables.

MARINE INTERIORS will be held in parallel with the 10th Seatrade Europe – Cruise and River Cruise Convention and more than 7,500 participants are expected to attend both events. Visitors interested in attending some of the Marine Interiors discussion panels may reserve an early-bird ticket up until 28 June here.

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Rebecca Gibson
By Rebecca Gibson
Thursday, June 6, 2019