How Gotlandsbolaget is renewing its Nordic ferry experience

Amber Hickman finds out how Gotlandsbolaget is revitalising the historic Oslo-Copenhagen route with a renovation of Nordic Crown and Nordic Pearl 

How Gotlandsbolaget is renewing its Nordic ferry experience

Gotlandsbolaget

All cabins onboard Nordic Pearl and Nordic Crown have been fully renovated with modern Nordic design in mind
Amber Hickman

By Amber Hickman |


Ferry operator Gotlandsbolaget acquired the service between Oslo, Norway, and Copenhagen, Denmark, at the end of 2024. It also took ownership of Pearl Seaways and Crown Seaways, the two ships that were previously operated by DFDS on the route. 

Gotlandsbolaget is now developing the Olso-Copenhagen route, establishing the Go Nordic Cruiseline brand and strengthening its focus on providing both cultural and heritage passenger experiences. 

As part of the revitalisation project, the two ferries were renamed Nordic Pearl and Nordic Crown and were docked at the Landskrona shipyard in Sweden at the start of 2025 for a complete interior renovation, which included fully replacing cabins and upgrading common areas. Throughout this process, Gotlandsbolaget worked with architect Anders Busk Faarborg from All That Matters Design, as well as interior supplier DeRossi Marine.  

Pearl Seaways

Gotlandsbolaget

All onboard cabins have new beds, floors, bathrooms and wardrobes, inspired by modern Nordic interior design. They all now include a TV regardless of category which has been a key request from guests for a while, according to Kim Heiberg, executive vice president and head of Go Nordic Cruiseline. 

“The aim is to increase comfort and give guests more opportunities to relax and enjoy themselves while travelling between Oslo and Copenhagen and I hope that the new cabins feel more spacious and lighter to guests,” says Heiberg. “The Copenhagen-Oslo route has over 150 years of proud Nordic heritage, which is now reflected in a modern and simple interior style. The colours are inspired by the sea with shades of green, blue and white, which have been paired with natural materials and wood tones.” 

Common areas feature new flooring and carpets, and the bars and restaurants were renovated in May 2025 with a new design and updated menus. 

“We are developing the overall onboard experience to have an increased cultural focus, which includes more Nordic entertainment and food on offer for guests,” says Heiberg. “We are also investing more in creating high-quality mini-cruise experiences for couples, families and groups of friends by providing more time to explore the two Nordic capitals we sail between.”

Discover more insights like this in the 2025 issue of Cruise & Ferry InteriorsDon’t miss out – subscribe  for FREE and get the next issue delivered straight to your inbox. 

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