Driving tourism recovery in Hong Kong

Hong Kong Tourism Board has implemented several new initiatives to raise Hong Kong’s international profile and ensure cruise lines return when Covid-19 travel restrictions are lifted

Driving tourism recovery in Hong Kong
Hong Kong offers a myriad of different experiences for cruise guests to enjoy

From friendly locals, a strong cultural scene and mouth-watering street food, to museums, art galleries, world-class theme parks and picturesque natural vistas, Hong Kong is a city bursting with attractions to suit every type of traveller.  

To ensure cruise guests can discover something different every time they visit, the HKSAR Government and trade partners are constantly upgrading existing attractions, opening new venues and creating innovative shore excursions that include a diverse range of locations around Hong Kong. Some of the latest sites to open include Hong Kong Disneyland’s newly transformed castle and Asia’s first and only year-round water park, Water World Ocean Park Hong Kong.  

Hong Kong Tourism Board (HKTB) has also developed several promotional campaigns, as well as a series of virtual and physical events, to raise Hong Kong’s global profile and drive tourism recovery when Covid-19-related international travel restrictions are lifted.   

One such initiative is the global ‘Hong Kong Super Fans’ programme, where HKTB invites people in Hong Kong and 20 other key source markets worldwide to endorse the city as a must-see destination and inspire others to visit as soon as cross-border travel resumes. Super fans are encouraged to participate in online and offline activities to share their favourite memories of Hong Kong and offer insights into the city’s cuisine, arts, culture and outdoor spaces with their friends and social media followers.  

To coincide with the opening of the M+, a global museum of visual culture in and for Hong Kong, HKTB also launched a new edition of its ongoing Hong Kong Neighbourhoods campaign and promote the West Kowloon Cultural District and the surrounding area. HKTB will focus on showcasing the local culture and available in-depth travel experiences to international audiences to help boost interest when travel restrictions are lifted. 

Other marketing efforts include an immersive content series named 360 Hong Kong Moments, which is helping to keep Hong Kong top of mind for cruise lines and their guests as they plan their itineraries for 2022 and beyond.

This article was first published in the Autumn/Winter issue of Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed. 

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Rebecca Gibson
By Rebecca Gibson
18 November 2021

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