Creating a new era of at-sea entertainment

CFR showcases how suppliers are using digital technologies for exciting new guest offerings

Creating a new era of at-sea entertainment
The Hot Racer rollercoaster is among the rides and attractions designed by Intamin Amusement Rides

By Rebecca Gibson |

Immersive art 

RWS Entertainment Group, the world’s largest full-service provider of award-winning attractions and experiences, has created a new experience for MSC Cruises’ MSC Seashore. Unlike the traditional entertainment guests are used to seeing onboard, Le Cabaret Rouge pairs six nights of immersive entertainment with a curated culinary experience. Through performance, cocktails and art, Monet, Picasso, Toulouse-Lautrec, Van Gogh and artists from around the world come to life in a whole new way. The lounge features an original production that rolls aerialists, dancers, singers and musicians into one spectacle. 

High-octane thrills 

Intamin Amusement Rides has designed and developed rides and attractions specifically for the cruise industry. All of the attractions have been carefully engineered to ensure they meet strict space, weight, durability and other requirements to ensure they will operate safely and reliably at sea. Some of the most popular products include the Hot Racer roller coaster, the Jetski Coaster, the Tube Coaster, the Smart Swing, the Dynamic Tilt Tower and Suspended Flight.  

Joining in the fun 

Delivering high-quality entertainment onboard cruise ships has always been expensive. However, TimePlay has developed a winning formula to monetise entertainment, using its highly engaging interactive social gaming platform that allows everyone in the audience to play along with the show on stage. The result is a unique experience that turns the audience from watchers into players, delivering both high entertainment net promoter score and revenues. TimePlay has an extensive product catalogue consisting of game shows, trivia and bingo. 

Taking a tour of the skies 

Amega Entertainment expects its Heliride Mini Helicopter virtual reality (VR) experience to become popular with cruise guests who want to explore the world from a new perspective, all without leaving the ship. Guests can sit inside a mock helicopter and put on a VR headset technology to embark on a virtual helicopter ride and see a bird’s-eye view of cities in various countries around the globe. The simulator uses high-motion technology and real-life images to ensure the experience is as realistic and enjoyable as possible. 

Bringing Monster Trucks to the sea 

DOF Robotics and Feld Entertainment have developed a new virtual reality (VR) simulator that will enable cruise guests to experience the thrill of driving the famous Grave Digger monster truck (advert pictured). The Monster Jam Grave Digger monster truck simulator is built on a six-axis platform that makes pitch, roll and yaw movements. The realistic motion combined with the video delivered through VR headsets and the strong wind effects make this an unforgettable ride. 

This article was first published in the Spring/Summer 2022 issue of Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed. 

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