Scuderia Ferrari Watches to sponsor Norwegian Joy race track

Scuderia Ferrari Watches to sponsor Norwegian Joy race track
Scuderia Ferrari Watches will sponsor the first-ever racetrack at sea on Norwegian Joy (Image: Norwegian Cruise Line)

Scuderia Ferrari Watches is to sponsor the world’s first full-scale shipboard race track onboard Norwegian Cruise Line’s new Norwegian Joy.

Designed by German karting technology specialist RiMO Supply, the new Ferrari Watches-branded go kart track is 230 metres long and is located on Norwegian Joy’s two upper decks. It features a viewing platform, covered pit lane, workshop, storage room, timing system, floodlights and a track covered with Bolideck Racetrack, a slip-resistant material from Dutch decking specialist Bolidt. Up to 10 drivers will be able to race on the track in the electric cars at any one time.

Scuderia Ferrari Watches will also be available in the retail store adjacent to the race track.

Norwegian Joy is Norwegian’s first cruise ship that has been purpose-built for China. The 167,800gt vessel left Meyer Werft’s shipyard in Papenburg, Germany on 26 March and will be officially handed over to Norwegian on 27 April in Bremerhaven, Germany.

Following her delivery, the 4,200-guest Norwegian Joy will head to her new homeports in Shanghai and Tianjin, China. The vessel will then embark on an inaugural port tour before being christened by godfather Wang Leehom – the ‘King of Chinese Pop’ – on 27 June.

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