Line exceeds its annual target well ahead of end of year and notes record cruise demand in October.
By
Sean Dudley |
Fred. Olsen Cruise Lines is celebrating hitting its annual target for 2017 with ten weeks of the year still remaining.
The line recorded a strong week of sales between 16-21 October – sales were 70% stronger in this week compared to the same week in 2016 – and has seen a record demand for cruises in October.
“It is truly rewarding that, despite quite a lot of uncertainty in the economy, demand for our smaller, friendlier style of cruising is stronger than ever,” said Justin Stanton, sales and marketing director for Fred. Olsen Cruise Lines. “Guests tell us they love our innovative itineraries, personal service and stylish ships, but actions speak louder than words: beating our sales targets to hit record revenues so early on is such a positive reflection on the hard work of every member of the Fred. Olsen team, on board and on shore, ensuring guests have memorable experiences whenever they travel with us.”
One of the highest selling offerings from the line this year has been Fred. Olsen’s signature Norwegian fjords sailings for next year, as well as the Balmoral’s maiden ex-Edinburgh cruise season in 2018.
Some of the line’s more exotic cruises, including to South America, have also been strong sellers and have contributed to Fred. Olsen Cruise Lines’ recent success.
Stanton added: “It’s very clear that guests value our brand and appreciate our excellent product, which leads them to book cruises with Fred. Olsen time after time.”