Aruba Tourism Authority

The Aruba Tourism Authority (ATA) is responsible for coordinating destination marketing, destination development and destination partnerships with on- and off-island stakeholders. ATA has embraced responsible tourism as the foundation of its destination management approach, striving to balance the needs of communities, environment, economy and guests to enrich quality of life in Aruba. It places the wellbeing of island communities, the protection of the island and the long-term resilience of its economy at the centre of decision-making.