Wang Leehom names Norwegian Joy in Shanghai

Norwegian’s first custom-designed ship for the Chinese market prepares to start her maiden season
Wang Leehom names Norwegian Joy in Shanghai
Caption: Executives from Norwegian Cruise Line Holdings, Wang Leehom, Tan Ping and VIP guests simultaneously break bottles of champagne to christen Norwegian Joy (Image: Norwegian Cruise Line)

By Rebecca Gibson |

King of Chinese pop, music producer, actor and film director Wang Leehom officially named Norwegian Joy, Norwegian Cruise Line’s first custom-designed ship for the Chinese market, during an onboard ceremony in Shanghai, China on 27 June.

In homage to the phoenix image Chinese artists Tan Ping designed for Norwegian Joy’s hull, the christening ceremony opened with an interpretation of the spirit of the phoenix by dancer and choreographer Yabin Wang. Ping, who also made a guest appearance at the ceremony, chose the phoenix as it is a symbol of beauty and good luck in Chinese culture.

Leehom, who is godfather and brand ambassador to Norwegian Joy, then joined executives from Norwegian Cruise Line Holdings and local Chinese government officials to simultaneously smash bottles of champagne against the side of a replica ship hull. This released an oversized bottle of Veuve Cliquot that shattered against the ship’s actual hull to bring good luck to all who sail on her.

“I’m honoured to officially welcome this incredible ship to China and share the cruising lifestyle with Chinese guests as the godfather for Norwegian Joy,” said Leehom, who closed the ceremony with a musical performance.

Norwegian Joy’s christening marks the end of a month-long grand inaugural tour where she has been showcased at events in the ports of Singapore, Qingdao, Shenzhen and Hong Kong, as well as VIP partner cruises from her Shanghai and Tianjin homeports.

“After years spent carefully designing this amazing vessel, my team and I are both proud and thrilled to finally christen the world’s first cruise ship custom-designed for the wonderful people of China,” said Frank Del Rio, president and CEO for Norwegian Cruise Line Holdings Ltd. “This is truly a special moment for the entire Norwegian Cruise Line Holdings family, our valued travel partners, honoured guests and dedicated officers and crew across our fleet.”

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