TUI launches new TUI River Cruises brand

TUI launches new TUI River Cruises brand


The first customer sailings have now begun on a Moselle Valley itinerary along the Rhine

UK-based travel company TUI has officially launched its newest venture TUI River Cruises.

A christening ceremony was held on the River Rhine, including a pyrotechnic show and the traditional smashing of a champagne bottle against the hull. Rosie Brooks, an illustrator from London, and Catherine Hawkins, a college exam officer from Barnsley, served as the ship’s godmothers at the event, after being chosen from 750 applications from across the UK.

“I still can’t believe I have been chosen to be a godmother for TUI River Cruises,” said Hawkins. “I feel so proud and honoured – what a privilege! I love to travel, explore new places and embrace new experiences so I feel a new door of exploration is about to open! I can’t wait to get started cruising those rivers!”

Following the ceremony, TUI Maya departed on an overnight sailing to Boppard, Germany. The ship sailed through the Rhine Gorge, a Unesco World Heritage Site, and stopped in the town of Rudesheim. Guests were able to go onshore for a walking tour around Boppard or a wine and coffee-tasting experience in Rudesheim. Onboard, entertainment included yoga on the top deck, quizzes and live music.

“We are delighted to finally launch TUI River Cruises and had a fitting celebration to get TUI River Cruises sailing in style,” said Chris Hackney, managing director of Cruise TUI UK and Ireland. “The team have worked tirelessly to get to this launch, and they’ve done a sensational job.”

The first customer sailings have now begun on a Moselle Valley itinerary visiting German destinations including Frankfurt, Koblenz, Trier, Piesport and Oberwesel. Four themed sailings – Wine on the Rhine, Mini Wine on the Rhine, Dancing down the Rhine, and Rhine & Stein – will be available from 31 October, while a further 11 Christmas itineraries will be available over winter 2021 and 2022.

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Alex Smith
By Alex Smith
17 August 2021

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