Using the latest technology, smart signage gives the extra touch that is needed, says Carl Lesvoix
Today’s cruise passengers demand more than ever before. According to Carl Lesvoix, partner and signage director at Tillberg Design of Sweden (TDoS), these higher expectations have significant implications for signage. “Guests want to get around ships easily. If they can find what they need quicker, with less stress and frustration, then they will be more satisfied. In fact, research has proven that this leads to higher ship rating, larger revenues and a more efficient flow.”
Lesvoix believes that a move to smart signage is the way forward. “Using the latest technology, it gives the extra touch that is needed, enhancing the guest experience and providing flexibility for the client.”
However, Lesvoix says that this move requires signage designers to be involved in the design process at an earlier stage than they do today. “By being involved early, we can help the client and yard to deliver better results,” he explains.
TDoS’s recent work for Regent Seven Seas Cruises’ newest ship Seven Seas Splendor illustrates this point. “Our philosophy for the signage design package for this vessel was to create sophisticated and elegant design with a main focus on the details,” says Lesvoix.
“We wanted to let the signage blend in with the interior so that it was only visible when it was really needed. Since we did the signage design for the whole ship we also want to mention the great work with crew wayfinding which is essential to the smooth running of the business.”
By building a good relationship with the client, yard, sign manufacturer and outfitters at the earliest possible stage of the process, TDoS was able to ensure that everyone was happy. “The results were perfect,” Lesvoix concludes.
This article was first published in the 2020 issue of Cruise & Ferry Interiors. All information was correct at the time of printing, but may since have changed.
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