Princess Cruises introduces service for guests to contact crew

CrewCall allows passengers to call for assistance from wherever they are onboard MedallionClass ships

Princess Cruises introduces service for guests to contact crew

Princess Cruises

The CrewCall service will call a crew member to a guest’s exact location

By Alex Smith |


Princess Cruises is introducing an on-demand service that allows guests to call a crew member to provide in-person assistance anywhere onboard its MedallionClass ships.

CrewCall will be available on stateroom TVs and the MedallionClass app, leveraging the OceanMedallion wearable device to guide the crew member to the guest’s exact location. Additionally, a CrewCall Chat feature will let guests use a smart device to text a specific question or request that will be answered virtually by crew. 

“CrewCall significantly expands our MedallionClass service-on-demand capabilities allowing us to deliver high-touch, personalised service that doesn’t interrupt the vacation they are enjoying to find a crew member,” said Jan Swartz, president of Princess Cruises. “It minimises wait time at our guest services desk while simultaneously improving our responsiveness.”

Both CrewCall features will expand Princess’s OceanNow digital experience, allowing guests to order food, drinks and retail items for delivery to their location.

“Every minute a guest has to stand in line to wait for service or to have a simple question answered diminishes the value of their vacation,” said John Padgett, chief experience and innovation officer at Carnival Corporation. “OceanNow with CrewCall really delivers on the MedallionClass ‘service now’ philosophy and maximises the vacation value for all Princess guests by responding in the moment to their wants, needs, and desires without any inconvenience.”

CrewCall will be part of a new range of TrulyTouchless features that will be available to guests when Princess returns to sailing, starting with Majestic Princess in Alaska on 25 July. She will be followed by Regal Princess and Sky Princess sailing UK ‘Seacations’ from 31 July.

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