When choosing a cruise, guests evaluate everything from the ship’s accommodation and public spaces and amenities to the quality of the onboard cuisine and the entertainment programme. For many guests, the main deciding factor is the destinations they will visit – and what happens during port calls can make or break their overall cruise experience. Issues such as long queues, inefficient processes, inadequate facilities, rude terminal staff, difficulties travelling to nearby attractions or unwelcoming locals in the wider destination can all leave guests regretting their choice of cruise. Consequently, it’s critical cruise lines pick the right ports when designing itineraries.
“Ports play a vital role in shaping the overall cruise experience for guests, whether during transit calls or on a turnaround day,” says Martin Lister, head of product innovation at Fred. Olsen Cruise Lines. “Our priority is to make the guest’s journey as effortless and enjoyable as possible from the very beginning.”
To help guests “avoid the stress” of long-distance travel, the UK-based cruise line offers departures from five regional ports – Rosyth in Scotland and Newcastle, Liverpool, Portsmouth and Southampton in England. “We look for ports that are well connected and easily accessible, with efficient embarkation and disembarkation processes and reliable ground handling,” says Lister. “These elements are essential to delivering the seamless experience our guests expect. Ultimately, we choose ports that reflect our commitment to convenience, comfort and a relaxed start to every holiday.”
Luxury cruise brand The Ritz-Carlton Yacht Collection also places brand ethos and guest experience at the “heart of everything” when choosing ports for its itineraries.
“Our brand is defined by understated luxury, authenticity and intimacy, and the ports we visit must reflect that same sensibility,” says Spyros Almpertis, vice president of port and destination operations at The Ritz-Carlton Yacht Collection. “We look for destinations that feel exclusive, scenic and elegant, with an atmosphere that is refined yet welcoming. Equally important is the ease and sophistication of the arrival itself. Our guests should feel a sense of calm and care from the moment they step ashore.”
The ideal port “combines beauty with reliability”, says Almpertis. “It offers well-coordinated logistics, consistent operational standards and a clear understanding of the expectations of the luxury yacht segment. Ports such as Portofino in Italy, Milos in Greece, and St. Barths in Guadeloupe exemplify this, balancing authenticity with operational excellence to create a seamless extension of the onboard journey.”
Homeports and turnaround ports must also have the right infrastructure and equipment in place to quickly and safely berth ships, process guests, bunker fuel, load provisions and more, says Captain Pier Paolo Scala, vice president of global port operations at MSC Cruises.
“Having enough items such as x-ray machines, check-in desks, suitable facilities and a clear, simple process for passenger flows and luggage handling are paramount,” he says. “Another key factor is to make sure we have strong collaboration with all local stakeholders. Generally, turnaround ports are also where provision loading and fuel bunkering takes place, so it is very important for everyone to be aligned to complete the complex puzzle in time for the next cruise to depart.”
Some brands, such as The Ritz-Carlton Yacht Collection, require specialised facilities for their ships and guests, which limits the types of ports and destinations they are able to visit.
“While many destinations deliver exceptional experiences, some were not originally designed with luxury yachts in mind and may lack features such as dedicated berths, safe tender pontoons and specialised service providers,” explains Almpertis. “Establishing dedicated desks for luxury vessels within ports would ensure the right level of expertise and tailored support. Equally important is continued investment in yacht-scale infrastructure, including shore power, safe tender piers and discreet VIP logistics areas that reflect the service standards expected within the luxury segment.”
Captain Francesco di Palma, vice president of port and fleet operations at Explora Journeys, believes it is imperative for ports to prioritise upgrading their berthing facilities, terminal buildings and surrounding infrastructure to ensure they have the flexibility to accommodate ships of various types and sizes.
“As vessels grow in size and sophistication, ports must adapt with deeper drafts, longer berths and reinforced mooring systems to ensure safety and efficiency, while terminals should be evolved to offer expanded check-in areas, efficient passenger flow and lounges that deliver the level of comfort and elegance our guests expect,” he says. “For our brand, the experience begins the moment guests arrive at the terminal, which should offer calm, space and exclusivity, not congestion. Integrating technology such as automated check-in, biometric screening and digital signage further streamlines embarkation.”
Investing in technologies like artificial intelligence, smart gates and data platforms will enable ports to operate more efficiently, optimise resources in real time, expedite processes, improve security, and predict and rapidly respond to unforeseen or emergency situations. This also makes the in-port experience smoother and more seamless for employees and visiting guests and crew.
“Technology plays an essential role in shaping the modern port experience,” says Almpertis. “Tools such as biometric systems and pre-clearance solutions can significantly improve the flow of arrivals and departures, removing friction from the guest journey. Digital twins are equally powerful, allowing ports to model operations, manage traffic and optimise energy use in ways that enhance both efficiency and sustainability.
“We’ve seen this approach executed particularly well in Barcelona, Spain, and Tallinn, Estonia. Both ports have taken a strategic, long-term view of innovation, integrating digital infrastructure into their core operations rather than treating it as an add-on. The result is a port experience that feels more efficient, secure and seamless for guests and operators alike.”
The cruise division of MSC Group implemented biometric security solutions, e-gates and other technologies at its 492,000-square-foot cruise terminal in Miami, Florida, which opened in April 2025 and can accommodate three cruise ships simultaneously.
“The terminal sets new boundaries both in terms of technology and sustainability – which is very much needed considering it can handle up to 36,000 passengers per day,” says Scala. “Some key new technologies, such as the Leonardo baggage handling system (with 14 lines of sorting luggage) and facial recognition systems at the terminal’s entry/exit point, simplify the embarkation and disembarkation processes, providing a higher level of passenger satisfaction.”
The Ritz-Carlton Yacht Collection aims to call at ports like St. Barths in Guadeloupe, which are well-operated and can cater to the specific needs of small luxury cruise yachts
The MSC Miami Cruise Terminal, which was built from sustainable materials, is also equipped with shore power, systems for waste management and water recycling, and other environmental technologies to decarbonise operations and reduce local emissions. “The cruise division of MSC Group is pursuing Leadership in Energy and Environmental Design Gold Certification for the facility,” says Scala.
As the International Maritime Organization’s 2050 net-zero emissions deadline draws closer, more cruise lines are equipping their vessels with shore power capabilities – Cruise Lines International Association forecasts that 75 per cent of the global cruise fleet will be able to connect to shoreside electricity by 2028. Therefore, it is crucial for ports to commit to building the necessary facilities to accommodate these vessels.
“Over the next year, ports should prioritise investing in shore power and energy infrastructure to cut emissions and improve local air quality, while enhancing terminal design to ensure smooth passenger flow, comfort and sustainability as ships grow in size,” says Di Palma.
However, while many ports recognise the need to install shore power, their progress is being hindered by technical, financial and regulatory hurdles.
“Standardising connection systems, aligning global regulations and securing joint investment between ports, energy providers and cruise lines are vital to accelerate the adoption of shore power,” says Di Palma. “At the same time, ports must expand infrastructure for LNG and other future fuels, and enhance waste and water management systems. Only through coordinated planning and shared responsibility can the maritime industry move meaningfully towards a lower-carbon future.”
Increasing coordination and communication between cruise lines, ports and other stakeholders across the cruise industry will also help to improve operational processes in port, leading to a smooth, hassle-free guest experience.
“When information among port authorities, pilotage teams and agents is not fully aligned, it can disrupt what should be a seamless operation,” says Almpertis. “Consistent communication among port control, agents and onboard port operations teams is essential. Predictability and transparency eliminate surprises and help ensure a seamless experience from arrival to departure.”
Almpertis suggests ports could implement integrated digital platforms to enhance communication and enable real-time coordination, adding: “Equally important, structured dialogue among cruise lines, communities and key stakeholders can help align priorities, ensuring that growth in cruise travel creates meaningful shared value while preserving the distinctive character of each destination.”
The digital technologies at MSC Group’s new terminal in Miami, Florida, enable the facility to host three ships simultaneously and process up to 36,000 passengers per day
Similarly, better communication between ports and cruise lines will help alleviate the additional operational challenges caused by the introduction of new regulations and border requirements, such as the European Union’s new digital Entry/Exit System (EES) and the European Travel Information and Authorisation System (ETIAS).
“New frameworks like EES and ETIAS, together with evolving environmental and reporting requirements, continue to introduce additional layers of complexity
across regions,” says Almpertis. “Simplifying regulatory processes should be a top priority for ports, particularly around EES, ETIAS and local environmental documentation. Streamlined procedures reduce complexity for all stakeholders and create a much smoother experience for travellers.”
It is critical for ports to improve relationships with the local communities too. While the inhabitants of some destinations welcome cruise calls and recognise the socioeconomic benefits the sector brings, locals living near other ports are concerned they cause overcrowding, noise, pollution and other issues. If left unresolved, this backlash can lead to guests feeling unwelcome onshore and dissuade cruise lines from visiting the ports.
“One of the biggest challenges for many destinations is finding the right balance when it comes to visitor numbers,” says Lister. “In general, it comes down to good collaboration between ports and local communities. Some places manage this well by setting daily limits on ship arrivals or passenger numbers, which helps avoid overcrowding. Encouraging cruise calls during quieter times of the year or staggering arrival schedules can make a big difference too. Afternoon or evening visits, for example, not only help ease congestion but also often give guests a more authentic experience – especially in places where local life tends to come alive later in the day.”
While much of the responsibility for ensuring cruising has a positive impact on the local community lies with the ports, cruise lines must also look for opportunities to “travel more thoughtfully” and support the communities they visit in “meaningful ways”, says Lister. “Creating a more sustainable future for cruise tourism is something we’re actively working towards, and that starts with being mindful of the places and people we connect with along the way.”
Scala agrees, noting that MSC Cruises has already introduced initiatives to ensure its ship calls benefit the local communities it visits.
“One of the great challenges, particularly for ports handling large vessels, is ensuring the local community are heavily involved and embrace the cruise industry,” says Scala. “Importantly, they must see that the industry is moving in the right direction in terms of our environmental, social and governance goals. Activities such as the coral restoration and community engagement programmes we have recently been carrying out in The Bahamas are a great way to connect the local population together with our amazing crew members.”
If ports, cruise lines, local authorities, the community and other industry stakeholders work together, they will not only ensure operational efficiency and seamless guest experiences, but also drive the growth of sustainable cruise tourism and deliver shared prosperity for all, predicts Di Palma.
“Future success depends on close collaboration between port authorities, cruise lines and local stakeholders,” he says. “Together we can create scalable, efficient and welcoming gateways to the world’s most inspiring destinations.”
Investing in sustainable growth
Ports and tour providers from around the world highlight what key actions they are taking to decarbonise operations, improve infrastructure and enhance the onshore experience for visiting cruise guests
Flåm Port, Norway
Flåm, which is one of Norway’s most-visited cruise destinations, has set clear priorities for the next two years. The port aims to enhance facilities that improve passenger flow and strengthen collaboration with cruise operators. Another of the port’s key goals is to become more environmentally sustainable, so it is preparing to introduce shore power infrastructure in 2027 and enable large cruise ships to connect to clean energy and reduce emissions while docked. By combining infrastructure upgrades with improved environmental measures, Flåm Port seeks to secure its reputation as a leader in sustainable fjord tourism while supporting the local economy.
Port of Antwerp-Bruges, Belgium
The Port of Antwerp-Bruges operates a cruise terminal in Zeebrugge, which has 725 metres of quay space and can accommodate two cruise ships simultaneously. Zeebrugge currently welcomes 180 ships and 500,000 passengers per year, mainly during transit calls. However, it can also offer turnarounds for ships with up to 1,000 passengers. The port aims to begin operating the first of two shore power installations in early 2027 and open a new terminal with three passenger boarding bridges in 2030.
Located 20 minutes away is Bruges, a Unesco World Heritage Site, that is the most popular destination for cruise passengers berthing in Zeebrugge. Other excursions take guests to Ghent, Brussels, Ypres and nearby seaside resorts.
Lisbon Cruise Port, Portugal
The key priority for Lisbon Cruise Port in 2026 is to become more sustainable, while also driving growth and improving passenger satisfaction. The port authority is introducing clean energy solutions by installing solar panels at its facilities to enable greener operations.
To enhance capacity, the port will increase berthing potential through dredging works, allowing Lisbon to welcome more and larger cruise vessels. At the same time, it is enriching the passenger experience by offering differentiated and authentic tours, showcasing Lisbon’s culture, heritage and local communities. These initiatives reflect the port’s commitment to both sustainable development and positioning Lisbon as a top cruise destination.
Port of A Coruña, Spain
Among its main priorities, the Port of A Coruña continues to consolidate its position as a benchmark port for sustainable cruise traffic on the Atlantic coast. Each call not only brings thousands of visitors to the city, but also generates economic benefits for the local economy. This activity contributes to creating the ‘A Coruña brand’ internationally and reinforces the city’s image as an attractive and cruise friendly destination. At the same time, it promotes the revitalisation of the tourism and commercial sectors, generating new opportunities for the hospitality, retail and local services industries, with a direct impact on economic and social development.
Port of Cartagena, Spain
The port authority’s key priority for 2026 is to strengthen Cartagena’s position as a sustainable, passenger-friendly Mediterranean cruise destination. It is advancing green port initiatives, including preparing for shore power and energy-efficiency measures, to align with evolving environmental regulations and cruise line expectations. At the same time, the port authority is enhancing terminal infrastructure to improve comfort, flow and accessibility, ensuring a seamless welcome for passengers. Collaboration with cruise operators and local stakeholders remains central to the port authority’s strategy, allowing it to deliver authentic cultural experiences while promoting economic growth and long-term value for the city and the cruise industry.
Valencia Port, Spain
Together with the city and regional community, the Port Authority of Valencia has adopted diverse sustainability strategies for cruise tourism. The port operates a Zero Emissions Plan and has shore power infrastructure to supply docked cruise ships with renewable electricity, reducing air pollution. Environmental monitoring systems track emissions and water quality.
The city and province promote sustainable excursions to L’Albufera, Sagunto, Requena, Xàtiva and other local destinations to disperse cruise visitors and support local economies. Passengers can use public transport and electric shuttle buses to access these excursions. Valencia also offers walking and cycling tours as part of its commitment to low-impact tourism.
Shipping Agência Viking, Cape Verde
Sustainability is at the heart of everything Shipping Agência Viking does. The company works closely with local communities, artisans and farmers to ensure its tours generate real benefits for Cabo Verdeans. Many of the experiences feature local guides, family-run restaurants and cultural projects that help preserve traditions while creating economic opportunities.
The tours are also designed with low-impact principles, emphasising walking tours, small-group experiences and education on the island’s unique ecosystems. Shipping Agência Viking believes sustainable tourism is the only way forward.
Marina Bay Cruise Centre Singapore
To meet growing demand from larger cruise ships, Marina Bay Cruise Centre Singapore has completed its most significant infrastructure enhancement project since 2012. Boasting two new dedicated check-in halls, the upgraded terminal can now process two mega ships simultaneously – and with greater operational efficiency. The check-in halls feature expanded check-in counters and enhanced lounge amenities. There is also a new ground transport area with additional coach bays and designated zones for ride-hailing, which has streamlined passenger movement and enhanced the overall guest experience.
Taiwan International Ports Corporation
Taiwan is moving towards sustainable cruise tourism and Taiwan International Ports Corporation (TIPC) is leading the way. The new cruise terminal at the Port of Kaohsiung is a certified green building and will offer visiting cruise ships shore power by 2026 – as will the Port of Keelung. Shore power systems provide onshore electricity for berthed cruise ships, reducing emissions and improving air quality in surrounding area. The port’s Environmental Ship Index Incentive Program further rewards cruise lines for exceeding environmental standards.
Port Marlborough, New Zealand
Centrally located between New Zealand’s North and South Islands, Port Marlborough is a close cruise industry partner and a highlight on South Pacific itineraries. Arriving through the Marlborough Sounds, guests enjoy easy access to nearby wine and heritage regions that showcase the country’s character and natural beauty. The port continues to work closely with cruise operators to deliver efficient, safe and seamless visits, supported by planned 2026 upgrades to berthing infrastructure, towage capability and passenger facilities. Sustainability remains integral to the port’s strategy, with ongoing investment in emissions reduction and environmental restoration delivering lasting value for cruise partners, visitors and the community alike.
JAXPORT, USA
A top priority for JAXPORT for 2026 is to elevate the passenger experience through expanded cruise line partnerships and targeted infrastructure enhancements. The JAXPORT Cruise Terminal now offers a year-round service for Carnival Cruise Line and a new seasonal service for Norwegian Cruise Line.
With upgrades completed to the terminal’s boarding area, VIP lounge and parking, JAXPORT aims to increase cruise opportunities and delight passengers with modern amenities, solidifying its reputation as a cruise-friendly port.
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