By
Guest contributor |
Oceania Cruises’ newest ship, the 1,200-guest Oceania Allura, the second Allura-class vessel to join our fleet, is the manifestation of our bold vision for an entirely new generation of luxury travel experiences. Built by Fincantieri in Italy, Oceania Allura is our most innovative and luxurious ship yet.
As our guests are sophisticated, well-seasoned travellers, they expect great design with open, comfortable layouts, world-class dining venues and engaging public spaces onboard our ships. Our recent transition to an adults-only travel experience further underpins our goal to create spaces with a high level of tranquillity across all sailings. That’s why we relied on a more classic, timeless aesthetic, upscale materials and quiet, open layouts centred on great food, connection and relaxation when creating the concepts for Oceania Allura’s interiors.
Now more than ever, travellers see dining as a fundamental part of the cruise experience, and the beautiful culinary venues onboard Oceania Allura take that experience to a new level. The venues – from the elegance and refinement of Jacques to the Tuscan warmth of Toscana – are truly world-class and feel more like something you would find in Manhattan, New York, or Paris, France. Many of the restaurants are long-standing guest favourites, but most have revamped their menus, giving us an opportunity to provide a fresh look for each space. Across all the venues, we focused on creating spaces that matched the quality and authenticity of the cuisine and our commitment to serving ‘The Finest Cuisine at Sea’.
The Grand Staircase onboard Oceania Cruises’ Oceania Allura (Photo: Oceania Cruises)
Our goal was to make every space onboard a special, unforgettable place. A cruise ship is like a small city, and the design is truly a collaborative effort. Through a long-standing partnership with Oceania Cruises, Studio DADO helped lead the design of the guest suites, dining venues and many of the public spaces, setting the overall tone for the residential luxury concept. Meanwhile, Tillberg Design of Sweden oversaw the decorative signage and designed various retail spaces onboard, including our clothing and accessories store as well as the chic jewellery store.
Each partner who worked with us onboard Oceania Allura brought a deep understanding of Oceania Cruises’ guests and a clear sense of the design goal, and each took a different path to get there. That’s exactly the way a project like this is supposed to work. Shared knowledge allows the creative team to work as a single, integrated force where concepts are continuously redefined through feedback and execution.
Franco Semeraro is chief experience officer at Oceania Cruises, which is owned by Norwegian Cruise Line Holdings (Photo: Oceania Cruises)
Yohandel Ruiz, founding partner of Studio DADO, shares his experience working on Oceania Allura’s interiors, saying: “Oceania Cruises has always set the standard for luxury, but Oceania Allura raises the bar. Our design challenge was clear: redefine luxury. But it went beyond that. The brief called for a continuation of the residential warmth and welcome for which Oceania Cruises is known, alongside the sophistication of an elevated, world-class culinary experience and a new level of comfort.
“As designers, we had an incredible canvas. Oceania Allura offers the most spacious standard staterooms at sea, and we designed most of the ship’s major spaces, so we had a lot to work with. This made a difference from a continuity perspective; it allowed us to truly enrich the experience across the complete guest journey. As a result, Oceania Allura delivers a seamless journey of culinary, cultural and residential luxury.”
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