Norwegian to end long-term agreement with Nickelodeon

Norwegian to end long-term agreement with Nickelodeon
Nickelodeon-themed activities and show will no longer be offered on Norwegian Escape when she debuts in October

Norwegian Cruise Line is to end its exclusive long-term agreement with US television network Nickelodeon and remove Nick-themed experiences from its ships this autumn.

Norwegian, which partnered with Nickelodeon in 2010, will begin phasing out themed activities, games, character meet and greets, poolside shows and other entertainment starting with Norwegian Epic in October. The experiences will also be removed from Norwegian Breakaway, Norwegian Getaway, Norwegian Gem and Norwegian Jewel at the start of January 2016.

Newbuild Norwegian Escape, which debuts in October, will not feature the Nickelodeon programme as previously anticipated. However, it will offer an expanded sports deck for families, and Guppies Nursery for passengers aged between six months and three years.

In a written statement, Norwegian said it will continue to make ‘significant investments to further elevate our family programming offerings’.

“We thank Nickelodeon for being a great partner and helping us to provide family entertainment onboard our newest vessel,” said Norwegian. “As we look forward to 2016, families sailing across our fleet will enjoy our acclaimed complimentary youth programme…and our fleet-wide offerings will continue to raise the bar on family entertainment at sea.”

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Rebecca Gibson
By Rebecca Gibson
03 July 2015

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