Norwegian Cruise Line Holdings to invest in Alaskan cruise market

Norwegian Cruise Line Holdings to invest in Alaskan cruise market
Norwegian will construct cruise piers at Ward Cove and Icy Strait Point and develop waterfront at Juneau (Image: Norwegian Cruise Line Holdings)

Norwegian Cruise Line Holdings, which operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises, is to invest in growing the Alaskan cruise market.

The company has entered into a 30-year preferential berthing agreement with Ward Cove Dock Group, which will also involve the construction of a new double ship pier in Ward Cove, Alaska. The pier will be built to simultaneously accommodate two of Norwegian Cruise Line’s 4,000-passenger Breakaway Plus-class ships and is expected to be ready for the summer 2020 season.

Norwegian Cruise Line Holdings has also successfully bid for the last waterfront parcel in Juneau, Alaska, with the intention of developing the area. It is currently engaging with local stakeholders, including government, business and community leaders, to develop a plan which will benefit both the city and the company.

“The natural beauty of Alaska makes it one of the most popular destinations to visit, and our investments in the region will enable us to provide our guests with a best-in-class experience as they explore the wonders of the Last Frontier,” said Frank Del Rio, president and CEO of Norwegian Cruise Line Holdings. “These strategic initiatives mark the latest steps in our ongoing efforts to promote economic development in the region and make a positive economic and environmentally sensible impact on the Alaska tourism industry.”

The two investments come alongside the previously announced development of a second cruise pier at Icy Strait Point near Hoonah, Alaska, in a partnership between Norwegian Cruise Line Holdings and the Huna Totem Corporation. The expansion will see the installation of two gondolas and the development of the upper part of Hoonah Mountain to offer additional experiences for visitors in 2020.

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Alex Smith
By Alex Smith
07 November 2019

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