New record revenues for Crystal

Sales event celebrates continued success of time-limited lower fares
New record revenues for Crystal

By Michele Witthaus |

Crystal Cruises senior vice president of marketing and sales Jack Andersen says that the line has exceeded its own historical performance for revenues following the release of June’s sales figures.

Speaking to an audience of the line’s top sales agent partners from around the globe on the occasion of the Crystal Sales Gala on Crystal Serenity during its Mediterranean Masterpiece cruise, Anderson said: “The last week of June, compared to the same week in any previous year, was a record for the company.” He credited the line’s ‘Book Now’ programme for the success. On Tuesday 3 July, the Gala, attended by around 200 sales partners, honoured the top sellers at the company’s licensed partner organisations worldwide.

Crystal’s recent move to all-inclusive cruising was another hot topic at the Gala, with president Gregg Michel telling delegates that the move had improved the line’s competitiveness in the luxury market and allowed it to focus on creating a better guest experience. Crystal introduced all-inclusive on Crystal Symphony in March and on Crystal Serenity in May this year.

This week, Crystal also announced a new partnership with the University of Southern California’s School of Cinematic Arts, which will enable guests to learn filmmaking on their own iPads. Senior VP operations Thomas Mazloum said: “The number of people who travel with iPads is astonishing. This will be one of the most contemporary and coolest classes available through our Computer University at Sea. And whereas previously we needed sea days for enrichment courses such as this one, now it is available all the time on board.”

Contact author


Subscribe to the Cruise & Ferry newsletter

  • ©2024 Tudor Rose. All Rights Reserved. Cruise & Ferry is published by Tudor Rose.