From left, Andreas Storl, CEO of European Cruise Services, and Julieanne Yee, managing director of NaviAsia
Singapore-based start-up NaviAsia has partnered with European Cruise Service (ECS) to help Asia become a major cruise destination.
NaviAsia began operating in January 2021. It aims to provide shore excursions, in-house training programmes and ship agency, ground handling and destination management services for the cruise industry across Singapore, Brunei, China (including Hong Kong and Taiwan), Indonesia, Japan, South Korea, Thailand, Vietnam and the Philippines.
The organisation is led by managing director Julieanne Yee, who began her career in the tourism and cruise industries in 2003 and has held management positions at global cruise lines and several cruise-related companies. Yee is supported by general manager Adrian Wong, who has more than 20 years of expertise in destination management and business development.
ECS, which is a major provider of shore excursion operations and ships agency services for cruise ships visiting ports in Northern Europe, will support NaviAsia with the expertise, best practices, contacts and systems it needs to accelerate growth.
“The partnership has come about as the two businesses share a synergy with their vision of the industry, and a common drive for regional growth,” said the organisations in a press release. “Both companies are optimistic about the state of the tourism industry and see many opportunities in the medium to long term. The company also shares a dedication to serving regional customers and see this as an ideal time for expansion across Asia.”
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