The MXP Enterprise Platform, which is used by more than 50 cruise brands on more than 380 installations, provides cruise lines with next-generation web and mobile tools to elevate the guest experience, both pre-cruise and onboard, with personalised service, increased revenue, and lower operating expenses.
Cruise lines face more and more challenges aligning business processes across their fragmented legacy systems, requiring numerous interfaces, in-house resources, labour intensive double data entry, and inconsistent information. This is especially true with different software being used pre-cruise and onboard.
To take the customer journey to the next level, cruise lines have been looking for the best suitable, future-proof platform to consolidate and simplify end-to-end processes, including business-to-business integration with the vendor community for sound deployment planning and memorable destination experiences.
Over the past three years, stakeholders from 15 cruise lines with 58 ships undertook comprehensive due diligence and selected MXP as the optimal solution. Not only did these cruise lines immediately benefit from the mature, feature-rich, state-of-the-art web and purpose-built mobile tools, but also turned IT costs into an investment. Now, guests can do the safety drill on their mobile app and experience prompt, efficient, and accurate service. They have access to intuitive self-service options and no longer have to queue.
For a seamless system replacement or new implementation, the dedicated MXP team of seasoned cruise lines professionals assists with project management, implementation, development, and cloud environments.
Later this year, MXP clients will further benefit from the upcoming cruise-specific AI sales recommendation solution, the result of two years of development by the MXP AI team.
This promoted content was supplied by MarineXchange. For more information, please visit www.marinexchange.com or contact info@marinexchange.com