By
Laura Hyde |
MSC Group’s Cruise Division has acquired a production studio in Edinburgh, Scotland, to help it deliver world-class entertainment experiences to cruise guests onboard MSC Cruises and Explora Journeys vessels.
The studio will be home to MSC Creative Studios and feature a dedicated aerial rehearsal space, 11 dance studios, six vocal studios, a technical recording studio, offices and green rooms, changing facilities and storage for scenery and costumes.
The new facility, which is expected to be fully operational by July 2026, will act as a central hub for creative development for shows and productions for MSC Group’s cruise lines from the end of the 2026 season. It will be the first time the creative, technical and production teams will be together under one roof. It is hoped this will support rehearsals, technical training, stagecraft development and performer preparation prior to the launch of shows.
MSC Creative Studios will include a dedicated aerial rehearsal space, as well as dance and vocal studios
“Having a dedicated home for our entertainment development and training is essential as we continue to expand the scale and ambition of our productions,” said Steve Leatham, vice president of entertainment for MSC Cruise Division. “This state-of-the-art facility will help ensure our shows are launch-ready and consistently delivered at the highest quality, reinforcing the cruise division’s long-term commitment to innovation in onboard entertainment. MSC Creative Studios will be a vibrant hub where performers, technicians and creatives can collaborate from the very start of every project. Based in Edinburgh, one of the world’s great cultural capitals, the studio will draw inspiration from the city’s rich artistic energy and we are looking forward to seeing it come to life and to share the exciting new concepts it will bring to our guests on MSC Cruises and Explora Journeys.”