By
Amber Hickman |
Valletta Cruise Port in Malta received over 940,000 passengers on 357 cruise ships in 2024, a four per cent increase from its previous 2019 record.
While a rise in visitors is a positive sign that cruise and tourism is continuing to make a comeback in the region following the pandemic, the cruise port is keen to focus not just on the quantity of visitors it welcomes, but also the emotional value of the experiences it provides.
“We aim to deliver a high-quality, memorable experience,” says Stephen Xuereb, CEO of Valletta Cruise Port and COO of Global Ports Holding. “Valletta Cruise Port offers the necessary infrastructure, a range of professional logistics services and a variety of nearby attractions to suit different guest preferences.”
Malta’s rich history and cultural heritage are one of the major draws for visitors, with ancient temples, fortresses, palazzos and quaint towns for visiting guests to explore.
In addition, a series of revitalisation projects across parts of Valletta have been underway, with the aim of restoring a charm reminiscent of when the city was first built by the Knights of St. John in the 16th century.
Revitalisation efforts have focused on the three ‘harbour cities’ – Vittoriosa, Senglea and Cospicua – on the side of the Grand Harbor. In these areas, palazzos have been transformed into boutique hospitality hubs with international chain hotels and a wide range of restaurants, from Michelin-starred and Bib Gourmand establishments to more affordable, homely dining choices.
During the summer, the streets and piazzas come alive with celebrations featuring jazz and wine festivals, while carnivals and Baroque festivals take place in the winter months. In addition, Malta receives over 300 days of sunshine across the year and maintains a mild climate in the later months, making it a popular getaway choice for guests seeking some winter sun.
Valletta Cruise Port works with local stakeholders to help the region grow as a key Mediterranean destination
Cruise lines looking to feature Malta on their itineraries also benefit from the island’s location, with it being positioned at a ‘crossroads’ in the Mediterranean Sea.
“Malta’s central location makes it a great starting and end point for diverse cruises in the Mediterranean,” says Xuereb. “There is capacity to accommodate all the necessary facets of fly-cruise visits, including hotel availability, berth and airport capacity, and uncrowded places of interest especially in the winter seasons. Valletta is also located within comfortable sailing proximity to Italian and Sicilian ports including Catania, Taranto and Cagliari; Croatian ports such as Zadar; Tunisian ports like La Goulette; and a variety of Greek ports.”
Valletta Cruise Port is part of Global Ports Holding, which has invested significantly in its development. This commitment helps Valletta preserve its heritage and ensure its growth as a key cruise destination. The port also works symbiotically with other local stakeholders to help Malta continue to excel as a destination.
Sustainability is also a key area of focus, and Valletta Cruise Port is working to develop a continuing understanding of how its activities affect local communities and the environment. The port is currently a signatory to the United Nations World Tourism Organisation’s Private Sector Commitment to the Global Code of Ethics for Tourism, a frame of reference for responsible and sustainable tourism development endorsed by the UN General Assembly.
“We are incredibly proud of the record-breaking results achieved in 2024, reflecting the cruise industry’s resilience and swift recovery post-Covid,” says Xuereb. “This success is thanks to the collaboration of various stakeholders, and we extend our gratitude to all of them. Beyond the impressive numbers, we must continue to work towards delivering a smooth and authentic Mediterranean experience for which our islands are globally renowned.
“The government is continuing its work on the port’s Quay Pinto 4-5 berth, a crucial part of our infrastructure, and we anticipate its completion during 2026. With this development and our continued delivery of an onshore power supply, we are well-positioned to ensure sustainable growth in this sector.”
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