Live Business to provide entertainment for Tallink Grupp

Firm will develop traditional and digital offerings for passengers on Tallink and Silija Line ferries

Live Business to provide entertainment for Tallink Grupp
Live Business will develop new productions for Tallink and Silija Line (Image: Live Business)

By Rebecca Gibson |

Baltic Sea operator Tallink Grupp has contracted UK-based company Live Business to develop and deliver a diverse entertainment programme for passengers sailing onboard the 14 ferries in its Tallink and Silija Line fleets from 2019.

Live Business, which will also provide entertainment services across Brittany Ferries’ fleet in 2019, will create a programme that combines both traditional and digital entertainment offerings.

As Tallink operates daily sailings to and from Riga, Latvia and the country celebrated its 100th year of independence this November, Live Business has incorporated local folk traditions into the entertainment programme. The company has also created concepts that are influenced by the modern Baltic cultures. Highlights will include new productions, melodious choral arrangements, visual offerings and much more.

“Recording nearly a 50% rise in passenger numbers through Riga terminal since 2017, ferry entertainment has never been as important as it is today within this region,” said Dan Lock, co-owner of Live Business. “That is why Live Business prioritises the audience impression above all and has attempted to create an international entertainment model that will appeal to local and global seafaring Tallink guests. We intend to make the passenger experience a Baltic journey to remember that encourages repeat travel and enhanced revenue for our client that offers a significant return on its investment with us. Exciting visual entertainment is what it’s all about and that’s hopefully what we are delivering to Tallink.”

Mark Dixon, co-owner of Live Business, added: “We are so proud to be partnering with Tallink and are looking forward to a continued successful collaboration over the coming years.”

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