Live Business installs interactive LED screen on Pride of Bruges

Company starts project to deliver digital entertainment across P&O Ferries' passenger ships

Live Business installs interactive LED screen on Pride of Bruges
P&O Ferries' Gaming and Foreign Exchange officer Joan Hazelden, Live Business's Mark Dixon and Dan Lock and P&O Ferries' Gaming and Security manager Joe Ciantar

By Rebecca Gibson |

Live Business has installed digital entertainment solutions onboard P&O Ferries’ Pride of Bruges as part of its contract to deliver a new entertainment model for all the operator’s passenger ferries.

The technical team at Live Business have installed a digital LED screen which extends across the entire back wall of the Pride of Bruges’s main entertainment lounge. Live Business can remotely manage all the content that is displayed on the screen, while its in-house team of animators, illustrators and graphic designers can create new bespoke digital material to ensure it is continually updated.

Guests will be able to use the screen to participate in digital competitions, live gameshows, interactive quizzes and more by using their own interactive handheld controllers. Players will receive their results in real time.

Pride of Bruges will also benefit from a multitude of cross-marketing and promotional opportunities that will enhance the onboard guest experience.

“The Live Business company mission statement of ‘Creativity, Innovation and Integrity’ has not only kept us at the forefront of our industry, but also a key driver of our longstanding partnership with P&O Ferries,” said Mark Dixon, co-managing director of Live Business. “The passenger demographic travelling between Hull and Zeebrugge is constantly changing and the digital enhancements, along with our first-class musical talent onboard, help us to make sure that there is something exciting and innovative for all our passengers whatever their age or background and that they are surprised and delighted every time they travel.”

Live Business previously carried out technical improvements onboard Pride of York in 2017.

“We are delighted to continue our long-standing partnership with P&O Ferries spanning over 20 years and to also continue evolving the onboard entertainment products for the experienced, and new P&O Ferries traveller,” said Dan Lock, co-managing director of Live Business. “Digital innovation is something we at Live Business are extremely passionate about and our strategy has always been to deliver the best possible entertainment experience that integrates live and digital concepts together for the short haul ferry customer.”

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