Hurtigruten and Arctic Umiaq Line prioritise sustainability in Greenland

Cruise lines will “unlock new and remote destinations for locals and tourists” in the region

Hurtigruten and Arctic Umiaq Line prioritise sustainability in Greenland

Visit Greenland/ Lisa Germany

Hurtigruten Norway and Arctic Umiaq Line will promote sustainable tourism in Greenland

By Alice Chambers |


Cruise lines Hurtigruten Norway and Arctic Umiaq Line have partnered to promote sustainable tourism in Greenland.

Both Hurtigruten and Arctic Umiaq have been operating in Greenland every year since 1893 and 1774 respectively.

“The Greenlandic coastal society is facing a historic shift as new airports makes us a part of the global infrastructure,” said Jens-Jakob Sandgreen, CEO of Arctic Umiaq Line. “This presents both an opportunity and some serious challenges. With less than 60,000 people spread mainly along the 3,000 kilometres west coast, this is a delicate society that needs a subtle sustainable approach to tourism and business.

“This partnership will unlock new and remote destinations for locals and tourists, build on a strategy for sustainable tourism and renew welfare opportunities for Greenland while staying true to the core purpose of being a reliable alternative for local passenger transport.”

More details regarding the collaboration will be revealed in August 2023.

“Our cooperation with Arctic Umiaq Line is an exciting opportunity for Hurtigruten Norway, and a chance to promote our shared view that travel and tourism should be a force for good,” said Hedda Felin, CEO of Hurtigruten Norway. “By combining our own experience with Arctic Umiaq Line’s unique offerings, we aim to develop the most sustainable and unique tourism product in Greenland.”

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