Heineken Global Duty Free is sponsoring the inaugural F&B@Sea, an event created by Seatrade Cruise dedicated to cruise food and beverage.
The show is running alongside Seatrade Cruise Global on 28-29 March in Fort Lauderdale, Florida.
Visitors at F&B@Sea will be able to explore Heineken’s portfolio showcasing changing trends in the cruise industry. This includes beverages that meet the different demands of customers, such as alcohol-free beer, and mobile draught solutions for busy outdoor pool areas.
“We are committed to the cruise market for the long-term and are delighted to be part of the first F&B@Sea event — a welcome, dedicated focus on this all-important aspect of the guest experience,” said Christian Klimpke, global account manager for cruises at Heineken Global Duty Free. “Our vast portfolio enables us to tailor options for our partners suited to specific itineraries, to maximise onboard commercial opportunities.”
Heineken is also inviting customers to an appreciation night on 30 March at its joint venture brewery, Cerveceria La Tropical in Wynwood, Miami. The evening will feature Cuban cuisine, live music and a tour of the brewery.
“We believe in the joy of true togetherness and the appreciation night at Cerveceria La Tropical is a chance for us all to reconnect and celebrate the return of the cruise market,” said Klimpke.