Harding and P&O Cruises Australia agree partnership extension

Harding and P&O Cruises Australia agree partnership extension

Carnival Australia

Pacific Explorer resumed cruising on 31 May 2022

Retail group Harding and P&O Cruises Australia have agreed an extension of their thirteen-year partnership that will see Harding operate all onboard concessions on the cruise line’s ships for a further five years.

All three ships will have the retail offering curated and managed by Harding in cooperation with P&O Cruises Australia and informed by a data and insight programme it has developed over the past five years.

“For the last thirteen years Harding have demonstrated an exemplary partnership approach, with cruise retail understanding, insights and perspectives that are unrivalled in the industry,” said Marguerite Fitzgerald, president of Carnival Australia and P&O Cruises Australia. “We are delighted to be extending the relationship and embrace new thinking, learnings and growth approaches to build on all that has worked so well over the years.”

Pacific Explorer resumed cruising on 31 May 2022 following the pause in operations caused by the Covid-19 pandemic. Pacific Encounter followed when it started sailing from Brisbane, Australia, in August, with Pacific Adventure set to complete the resumption of sailing when she departs from Sydney, Australia, in October.

“Continuing our long standing partnership with P&O Cruises Australia as they return to cruising and introduce the two Grand-Class ships to Australasian guests, is something we take great pride in,” says James Prescott, managing director of Harding. “With the P&O cruise line holding a very special place in many Australians’ and New Zealanders’ hearts, we are excited to bring our ever evolving and data led insights on what matters for cruise guests in the retail space into the next chapter of how we work together, to make sure we can add surprise and delight value to every trip.”

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Alex Smith
By Alex Smith
26 August 2022

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