Hapag-Lloyd welcomes more English-speaking guests

New marketing campaigns helped to boost international guests by 107% in 2015
Hapag-Lloyd welcomes more English-speaking guests
Europa 2 welcomed 98% more English-speaking guests last year

By Rebecca Gibson |

Germany-based cruise operator Hapag-Lloyd Cruises has revealed that the number of English-speaking guests onboard its ships increased by 107% in 2015, thanks to international marketing efforts.

Since 2012, Hapag-Lloyd has focused on promoting cruise ship Europa 2 and expedition cruise vessel Hanseatic to the English-speaking marketplace, including Australia, Belgium, Canada, Netherlands, Scandinavia, the UK and the US.

Europa 2, which was launched in May 2013, was the first ship the line had designed to appeal to both German- and English-speaking guests and increased its international guest share by 98% last year.

“We have been focusing hard on attracting more English-speaking guests and it is extremely satisfying to see our commitment is now paying off,” said Karl Pojer, CEO at Hapag-Lloyd Cruises. “Back in 2014 we were able to announce strong passenger growth numbers among our non-German-speaking guests and we continue to see successful results for 2015. Europa 2’s concept of modern and casual luxury, with individuality and flexibility at its core, is well received among our international passengers.”

To boost the number of international guests, Hapag-Lloyd Cruises has created three English-language social media accounts this month. These include Instagram, Pinterest and the @HLCruisesInt Twitter account.

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