Fred. Olsen partners with RWS Global for new entertainment programme

The cruise line’s smaller ocean ships – Bolette, Borealis and Balmoral – will be the first to feature the new line-up 

Fred. Olsen partners with RWS Global for new entertainment programme

Fred. Olsen Cruise Lines

Laura Hyde

By Laura Hyde |


Fred. Olsen Cruise Lines has partnered with RWS Global to bring a new entertainment programme to its smaller-sized ocean ships – Bolette, Borealis and Balmoral – from February 2026. The full programme will be expanded to the remaining ships in the cruise line’s fleet from September 2026. 

The new programme will feature a mix of production shows spanning musical theatre, Latin, rock, pop, disco, country and more, alongside a line-up of themed events, game shows, light entertainment, and food and beverage experiences. The programme has been created from guests’ feedback to “better reflect” what they want and expect. 

“We’re proud to be a business where our guests come first,” said Samantha Stimpson, CEO of Fred. Olsen Cruise Lines. “This exciting investment and step forward for our onboard entertainment has come as a direct result of listening to our guests and understanding what they value most: more choice and more moments to enjoy. Cruising, for us, has always been about the joy of the journey, and we’re continually evolving to make that experience even more fulfilling. This partnership represents a step forward in our entertainment offerings – bringing fresh, engaging and varied experiences to life onboard, while staying true to the timeless pleasures of cruising that our guests know and love, and that make us uniquely Fred.” 

Fred. Olsen Cruise Lines Bolette, Borealis and Balmoral

Fred. Olsen Cruise Lines’ ships Bolette, Borealis and Balmoral will be the first to feature the new entertainment programme from February 2026

The aim of Fred. Olsen Cruise Lines’ partnership with RWS Global, which will oversee entertainment operations onboard, will ensure consistency, adaptability and evolution across the fleet.  

“Fred. Olsen has always been a proud family-founded company, and I deeply respect that,” said Ryan Stana, chairman and CEO of RWS Global. “This partnership is about honouring tradition while elevating what’s possible – ushering in a new era of onboard entertainment and guest experiences. By leveraging RWS Global’s worldwide resources, we will deliver more memorable moments and greater value for Fred. Olsen Cruise Lines’ guests around the world.” 

 

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