By
Kasturi Datta |
UK-based operator Fred. Olsen Cruise Lines has become the first cruise line to sign the Merchant Navy Welfare Board’s (MNWB) Seafarer Pledge as part of its commitment to strengthen crew welfare, support career progression in the maritime sector and inspire future seafarers.
Inspired by the Armed Forces Covenant, the pledge calls for organisations to recognise the skills and professionalism of seafarers, promote their wellbeing and support long-term career development.
Ahead becoming an official signatory, Fred. Olsen introduced a crew welfare officer to its team earlier this year to coordinate fleet-wide wellbeing initiatives. In addition, it provided practical work experience and educational visits for 200 young people onboard its ships and in shoreside offices. The company will continue to take practical steps to help seafarers transition between sea- and shore-based roles and encourage young people to work at sea.
“Our people are at the heart of everything we do, and we recognise the invaluable contribution they make both to our business and to the wider maritime sector,” said Leanna Lakes, technical and marine operations director at Fred. Olsen. “We are proud to be the first cruise line to sign the Seafarer Pledge and to stand alongside organisations across the maritime industry in recognising the vital role seafarers play every day.”
The cruise line is one of 80 organisations that have signed up to the pledge, which is co-funded by MNWB, Trinity House and the Merchant Navy Association.
“Real progress comes through collaboration, and by working together we can make a difference to the lives of seafarers,” said Sharon Coveney, deputy CEO of the MNWB. “This pioneering pledge is important because it sets clear expectations and encourages organisations to turn commitment into action.”
“It’s hugely encouraging to see organisations like Fred. Olsen Cruise Lines sign up to the Seafarer Pledge,” said Steven Jones, maritime consultant and security expert. “With a three-ship fleet and a long-standing reputation for looking after their people, they are setting the benchmark for what good looks like in our industry.”