By
Rebecca Gibson |
When technology provider Getslash first developed the CruiseCompanion Mobile app, its primary goal was to help cruise operators enhance the onboard experience and provide a way for them to interact with guests before, during and after their holiday. Now, the app is fast becoming a useful tool for enabling cruise lines to comply with new health and safety regulations as they prepare to resume operations after the Covid-19 pandemic.
“Cruise operators can use the app to enhance communication with guests by disseminating important information, such as safety rules, health alerts, deck plans, daily activity and shore excursion schedules, and other updates,” says Andre Peitz, CEO of Getslash. “Meanwhile, guests can use it to contact fellow passengers or crew members, so they can quickly inform people if they’re unwell and receive medical attention without endangering others.”
The app’s self-service functionalities minimise unnecessary face-to-face interactions. “Pre-cruise capabilities allow guests to manage their booking, complete their online check-in, purchase wi-fi packages and reserve shore excursions, spa treatments and other onboard experiences before departure,” says Peitz. “Once onboard, they can use the app to request housekeeping services, view restaurant menus, check their spending, access digital media, and even control their stateroom television, lights and air conditioning via their smartphone. This eliminates queues and increases sanitation by reducing the number of physical touchpoints guests interact with.”
Cruise lines can customise the app’s features, many of which free up crew members from time-consuming manual tasks and reduce operating costs. “Brands can also combine their entire fleet into one mobile app, with access to individual ship services,” adds Peitz. “Crystal Cruises is our first customer using CruiseCompanion Mobile, but we’re in close consultation with three major brands so we can tailor the app to meet their specific requirements.”
This article was first published in the Spring/Summer issue of Cruise & Ferry Review. All information was correct at the time of printing, but may since have changed.
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