Celebrity Cruises partners with lifestyle brand Goop

Celebrity Cruises partners with lifestyle brand Goop
Founder and CEO of Goop Gwyneth Paltrow will host an onboard experience for guests

Celebrity Cruises has partnered with Goop, the lifestyle brand founded by actress Gwyneth Paltrow, to offer the first ‘Goop at Sea’ experience onboard its soon-to-launch ship Celebrity Apex.

The ship will sail an 11-night wellness cruise across the Mediterranean from 26 August to 6 September 2020, departing from Barcelona, Spain. Paltrow and Elise Loehenn, Goop’s chief content officer, will board the ship on 30 August to host an onboard experience for guests.

Over the course of the cruise, passengers will be able to join a conversation with Paltrow and Loehenn, three smaller group sessions led by wellness experts and a closing keynote discussion. Goop’s food editor will also help curate a range of special menu items for the voyage.

“This partnership with Celebrity Cruises allows us to bring Goop to new audiences and to meet readers where they are,” said Paltrow. “Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With ‘Goop at Sea’, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”

Celebrity Apex will debut from Southampton, UK in April 2020, and will offer a range of European voyages.

“Celebrity Apex is the cruise industry’s ultimate cruising experience. Every aspect of the Edge Series award-winning design and the curated onboard offerings have been designed to bring the outside in, making the ship a wellness retreat in its own right,” said Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises. “Celebrity Apex is modern cruising at its finest and makes for the perfect setting for our partnership with Goop and the first ever ‘Goop at Sea’ experience.”

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Alex Smith
By Alex Smith
14 January 2020

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