By
Alex Smith |
Celebrity Cruises is launching the first free-to-use travel image library, the All-Inclusive Photo Project, with the aim of improving representation in marketing materials.
The library features the work of photographers including portrait photographer Annie Leibovitz; Giles Duley, an English documentary photographer and triple amputee; Naima Green, a black, LGBTQ+, New York-based photographer; and Jarrad Sang, a photographer, film-maker and creative director of Malaysian Chinese descent.
The collection features images of models, musicians, athletes, artists, activists, refugees and others onboard Celebrity’s ships and in the destinations they visit. Celebrity will make many of these images available via an open-source online library for other travel brands and companies to use in their marketing campaigns.
Travel agents will also be able to access information on how best to use the All-Inclusive Photo Project images on the Celebrity Central website, as well as a dedicated LGBTQ+ toolkit to help understand Celebrity Cruises’ offering for LGBTQ+ guests.
“For far too long, ‘all-inclusive’ in the travel industry has meant everything on your vacation is included in one price,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “We set out to challenge this conventional thinking by imagining the phrase through the lens of others. What Annie and all of the talented artists involved in this project have captured so beautifully, is that for vacations to really live up to the marketing moniker ‘all-inclusive,’ then they should start by using images that are inclusive of all, not just a few.”