BSM Cruise Services to provide vessel management services for Ambassador

Firm will oversee sustainability, safety and efficiency projects on Ambassador Cruise Line's first ship
BSM Cruise Services to provide vessel management services for Ambassador

Ambassador Cruise Line

Ambience will begin sailing from Port of Tilbury in London, UK in April 2022

By Rebecca Gibson |

New British operator Ambassador Cruise Line has contracted BSM Cruise Services to provide vessel, port operations and technical management services for its first ship, Ambience, which will debut in April 2022.

BSM Cruise Services will manage the planned sustainability, safety and efficiency projects onboard Ambience, which formerly sailed as P&O Cruises Australia’s Pacific Dawn and will be extensively refurbished before joining the Ambassador fleet.

“We are delighted to be partnering with BSM Cruise Services. They share the same vision with regards to safe vessel operation and really understand the importance of pioneering environmental and social responsibilities,” said Christian Verhounig, CEO of Ambassador Cruise Line. “Their vision, combined with substantial investment in advanced technology, were instrumental in our decision to appoint them. They will be an important part in our delivery of a premium value product for guests onboard our significantly upgraded ship.

The 1,400-guest Ambience, which is currently laid up in Bar, Montenegro, will undergo various cosmetic upgrades and will also be equipped with the latest ballast and sewage water treatment systems to allow her to sail in environmentally protected seas. The ship will also have various technologies to reduce emissions.

“Ambience will be modernised, and beside upgrades in cabins and public areas, will be outfitted with emission reduction technologies to be International Maritime Organization Tier III compliant prior to the start of her inaugural cruise season in 2022,” said Verhounig. “She will not only adhere to the latest rules regarding emission reductions but will also already be compliant with rules that do not come into force until 2025.”

Martin Springer, managing director of BSM Cruise Services, said: “BSM Cruise Services is excited to welcome this fine vessel into our management, and to be part of launching Britain’s newest cruise line. We look forward to supporting our new customer on this inspiring journey by leveraging our expert knowledge in maritime technologies.”


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