Ambassador Cruise Line plans inaugural season to start in April 2022

Michelle Lupino explains why the first British cruise line to launch since 2010 will focus on providing itineraries across Europe

Ambassador Cruise Line plans inaugural season to start in April 2022
Ambassador’s guests will have the chance to ride the Flåm Railway, which offers spectacular views of the Kjosfossen Waterfall

Ambassador Cruise Line became the first new British cruise line to launch in 11 years in May 2021, with its inaugural cruises set to start in April 2022. The cruise line’s ship, Ambience, will debut with a short cruise to Hamburg, Germany.

“For the maiden voyage, we wanted to ensure that our first guests had time to fully experience the onboard experience and celebrate the arrival of our cruise line,” says Michelle Lupino, head of destination management at Ambassador Cruise Line. “A four-night cruise to Hamburg fitted perfectly. We feel we are introducing Ambience to our guests and giving them ample time to experience the pleasures of sailing onboard our flagship and exploring this popular Hanseatic city.”

Ambience’s inaugural season will heavily feature Norwegian destinations, with the ship sailing a range of six-, seven-, eight- and 14-night cruises.

“Owing to Norway’s popularity, wonderful scenery and welcome, and the fact that Ambience’s Tier III compliance means she can visit any of the ports and fjords, Ambassador chose to include as many Norwegian cruises as possible,” says Lupino. “Ambience will visit Alta, Tromso, Trondheim, Alesund, Bodo and Bergen. All these ports have worked hard on their winter season of cruise calls and can cater for guests with winter activities at each destination. Highlights include the spectacular Flåm Railway with views of the Kjosfossen Waterfall and the opportunity to witness some impressive glaciers such as the Briksdal and Kjenndalen near Olden.”

The cruise line will also offer itineraries in the Baltic Sea, Britain and around Greenland and Iceland throughout its 2022 season.

“At Kirkwall, UK, guests can find archaeological delights such as Skara Brae and the Ring of Brodgar along with attractions relating to war history such as Scapa Flow, the Italian Chapel and the Churchill Barriers,” says Lupino. “Our two-day experience in St. Petersburg, Russia, will take in as many of the highlights as possible, including Catherine’s Palace and its Amber Room, the spectacular fountains of the Peterhof Gardens and the impressive art collections at the Hermitage Museum.

This article was first published in the 2022 issue of Cruise & Ferry Itinerary Planning. All information was correct at the time of printing, but may since have changed. 

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Alex Smith
By Alex Smith
14 December 2021

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