AmaWaterways chooses first British godmother for newest ship

AmaWaterways chooses first British godmother for newest ship
Julia Lo Bue-Said will christen AmaDouro in Porto, Portugal this April (Image: AmaWaterways)

AmaWaterways has named Advantage Travel Partnership CEO Julia Lo Bue-Said as godmother for its newest river cruise ship, AmaDouro.

Lo Bue-Said, who is the cruise line’s first British godmother, will bless and christen the 102-guest AmaDouro during a riverside ceremony in Porto, Portugal on 12 April 2019.

“We are so pleased that Julia has accepted our invitation to be godmother to AmaDouro,” said Kristin Karst, executive vice president and co-owner of AmaWaterways. “A huge part of our success is due to our very important trade partners and Advantage has been incredibly supportive of us as we continue to grow our brand in the UK. Julia is therefore a welcome addition to our family of godmothers.”

AmaDouro’s new godmother has worked for Advantage, the UK’s largest independent travel agent partnership, for more than 20 years and in her current position as CEO, she is responsible for managing daily operations and operational strategies. Lo Bue-Said was also inducted into the Women's 1st Top 100 Club for Travel and Hospitality in 2012.

“I am very excited to take on this role and truly humbled to be AmaWaterways’ first UK godmother,” said Lo Bue-Said. “This honour comes during a milestone year as Advantage celebrates our 40th anniversary. AmaWaterways commitment to the UK trade is testament of the opportunities developing partnerships create, and we fully support their commitment to drive more business through our members.”

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Rebecca Gibson
By Rebecca Gibson
Monday, January 21, 2019