Itinerary Planning

Special Report 2017

International Cruise and Ferry Review Spring 2016

Executive Editor: Jon Ingleton
Editor: Sean Dudley

Published alongside the Autumn/Winter 2016 issue of International Cruise & Ferry Review, this year’s Itinerary Planning Special Report brings together insight from the biggest names across the industry.

According to Ugo Savino, Carnival Cruise Line’s fleet deployment manager, itinerary planning is a careful science that takes years to master. In his keynote article, he explains how Carnival’s success boils down to three things – communication, analysis, and innovation. For Anita Jane Hodson of Crystal Cruises, itinerary planning success is all about collaboration. “Claudius Docekal and I bounce a lot of ideas off each other while creating cruises, and the different perspectives help create an amazing experience for our guests,” she explains in our exclusive interview on page 29. Meanwhile, Holland America Line’s Linda Springmann focuses on data and analytics. Read more on page 25. Also in this issue, cruise associations from across the globe tell us what they would like to see cruise lines doing better in order to support their members and to help them achieve their cruise industry goals. And, in our special roundtable, representatives from leading cruise lines tells us what to expect from their itineraries in the year ahead. Shorex companies and tourist boards tell us about the current trends in shore excursions in our report on page 20. And don’t miss this issue’s cover story, where Greater Victoria Harbour Authority’s CEO Ian Robertson tells us what it takes to remain a popular destination.

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Magazine highlights

WHEN DREAMS COME TUE

Having established itself as the first Asian luxury cruise line, Dream Cruises has witnessed growing success since launching late last year. Thatcher Brown tells Lindsay James how the company is appealing to its discerning passengers

REACHING NEW LEVELS

Cunard Line’s Josh Liebowitz explains to Bill Becken how the company’s itinerary planning will take shape in 2018 and beyond

MARKETWATCH

We take a look at what cruise lines and global destinations are doing to stay fresh and continue to attract passengers

WHERE THE GUESTS WANT TO GO

Chris Allen on the trends inspiring itinerary planning at Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises

A LAND STEEPED IN HISTORY

Orkney is being included as part of cruises around Britain and the North Atlantic with increasing frequency. Michael Morrison explains why

ESTABLISHING CLEAR GOALS

Jon Ingleton reports from the 2017 Cruise Europe Conference in Germany

HIGH UP DOWN UNDER

Sture Myrmell on the rapid growth of cruising in Australasia

TELLING THE FULL DESTINATION STORY

Michele Paige explains how the Florida-Caribbean Cruise Association works with its members