Itinerary Planning

Special Report 2017

International Cruise and Ferry Review Spring 2016

Executive Editor: Jon Ingleton
Editor: Sean Dudley

Published alongside the Autumn/Winter 2017 issue of International Cruise & Ferry Review, this year’s Itinerary Planning Special Report brings together insight from the biggest names across the industry.

Dream Cruises’ emergence in the Asian market has been nothing short of staggering. In less than 20 months, the line has not only introduced a new brand to an entirely new market, but launched a 151,000gt luxury vessel Genting Dream to boot. In the keynote article, Dream Cruises’ president Thatcher Brown discusses the line’s early success and what the future holds. Turn to page 4 to find out what he has to say. This issue’s cover story reports on the recent cruise industry growth in Orkney – an increasingly frequent inclusion in Round Britain and North Atlantic itineraries. Read more on page 6. We also hear from Sture Myrmell of P&O Cruises Australia on page 14, who explains what’s behind Australasia’s recent cruise boom, and Chris Allen discusses the trends inspiring itinerary planning for Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises on page 17. We also report back from a number of recent association events, including the 2017 Cruise Europe Conference, the Cruise Baltic Summit, and MedCruise’s 50th General Assembly.

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Magazine highlights

WHEN DREAMS COME TUE

Having established itself as the first Asian luxury cruise line, Dream Cruises has witnessed growing success since launching late last year. Thatcher Brown tells Lindsay James how the company is appealing to its discerning passengers

REACHING NEW LEVELS

Cunard Line’s Josh Liebowitz explains to Bill Becken how the company’s itinerary planning will take shape in 2018 and beyond

MARKETWATCH

We take a look at what cruise lines and global destinations are doing to stay fresh and continue to attract passengers

WHERE THE GUESTS WANT TO GO

Chris Allen on the trends inspiring itinerary planning at Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises

A LAND STEEPED IN HISTORY

Orkney is being included as part of cruises around Britain and the North Atlantic with increasing frequency. Michael Morrison explains why

ESTABLISHING CLEAR GOALS

Jon Ingleton reports from the 2017 Cruise Europe Conference in Germany

HIGH UP DOWN UNDER

Sture Myrmell on the rapid growth of cruising in Australasia

TELLING THE FULL DESTINATION STORY

Michele Paige explains how the Florida-Caribbean Cruise Association works with its members