Saint Lucia aims to enhance cruise tourism offering

Saint Lucia aims to enhance cruise tourism offering
Berth 1 at Pointe Seraphine was expanded in 2018 to enable Port Castries to accommodate large cruise ships

The Saint Lucia Tourism Authority, Ministry of Tourism, Invest Saint Lucia, and the Saint Lucia Air and Sea Ports Authority have joined forces to train cruise service providers and enhance the cruise visitor experience in Saint Lucia.

Following a record 760,306 cruise passenger visits in 2018 and an even greater number forecast to arrive in 2019, the tourism partners aim to ensure that onshore businesses deliver cruise passenger services that meet international standards.

This May, 240 representatives from businesses providing services to cruise visitors participated in Tour Operator Excellence, Tour Guide Excellence, and Port Excellence training sessions run by Aquila’s Center for Cruise Excellence. All those who successfully participated became certified experts in customer service.

“Excellent customer service is an essential aspect of our tourism product and in an effort to ensure that best practices are adopted following this training, frontline officers will be evaluated in their respective lines of duty,” said Saint Lucia Tourism Authority in a press release.

The training was facilitated through the Florida-Caribbean Cruise Association’s Customer Service and Frontline Training Initiative.

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Rebecca Gibson
By Rebecca Gibson
Thursday, May 9, 2019