Ovation of the Seas berthed at Marine Bay Sands Cruise Centre in Singapore (Image: Royal Caribbean International)
Royal Caribbean International has formed a second multi-million dollar marketing partnership with the Singapore Tourism Board and Changi Airport Group to encourage overseas guests to cruise on its Singapore-based ships.
The tripartite partnership is projected to generate more than USS$26 million in tourism revenue and bring more around 45,000 overseas fly-cruise guests to Singapore to sail on Ovation of the Seas and Voyager of the Seas between March and June 2017. This is in addition to the current 65,000 overseas guests projected to sail on Mariner of the Seas from October 2016 to March 2017. The partnership can be extended into subsequent years.
“This tripartite partnership is a tremendous boost for our first Ovation of the Seas season in Singapore as we deepen our commitment to this region with even more attractive cruise products,” said Sean Treacy, managing director of Asia Pacific at Royal Caribbean Cruises Ltd. “The signing of this new partnership also marks another milestone in our 10th year here in Asia and we look forward to growing the fly-cruise market together with Singapore Tourism Board and Changi Airport Group.”
The new agreement builds the on the companies’ first partnership, which has been in place with Mariner of the Seas since August 2015. Projected to bring in more than 170,000 overseas fly-cruise visitors to Singapore over three years, the first year’s numbers surpass the annual visitor target by over 40%.
“This second collaboration with Royal Caribbean International and Changi Airport Group reiterates our commitment to grow Singapore’s cruise industry and position Singapore as the fly-cruise hub of Asia,” said Annie Chang, director of Cruise at Singapore Tourism Board. “That Royal Caribbean is increasing its homeported sailings in Singapore also signals the success of our partnership in driving cruise tourism for Asia – a long-standing relationship we’ve had for the past 10 years.”
Changi Airport offers around 7,000 flights each week to more than 380 cities worldwide.
“Fly-cruise traffic has performed well in recent years, and Changi Airport seeks to further grow this segment together with our partners, as part of Changi Airport’s aim to grow different passenger segments in Singapore,” said Peh Ke-Wei, Changi Airport Group’s vice president of Passenger Development. “With these new offerings, visitors to Singapore will have more travel options. Looking ahead, we seek to bring even more new and exciting experiences to our passengers.”
Royal Caribbean has also planned its longest-ever deployment in Singapore from 2017-2019. For its 2017-2018 season, will offer a total of 72 sailings on Mariner of the Seas, Ovation of the Seas and Voyager of the Seas. This comprises an extended season of 52 sailings on Mariner of the Seas from October 2017 to April 2018, two sailings on Ovation of the Seas in April 2018, and 18 sailings on Voyager of the Seas from April to July 2018.