Holland America Line introduces new Club Orange programme

Holland America Line introduces new Club Orange programme
The new Club Orange programme will launch on Koningsdam in December 2018. (Image: Holland America Line)

Holland America Line will introduce a new Club Orange programme to offer exclusive benefits to guests looking to elevate the cruise experience onboard its newest ships Koningsdam and Nieuw Statendam in December 2018.

Guests in the Neptune and Pinnacle Suites, as well as a small number of non-suite staterooms, will be eligible to opt in to the extra privileges, which include priority check-in, disembarkation and tender service. Those who choose Club Orange will also be able to use a dedicated line at Guest Services and the EXC Tours shore excursion desk, and they will have access to a concierge who can provide priority dining reservations, shore excursion assistance and general support..   

Named in honour of the Dutch royal family, Club Orange also offers guests an in-stateroom à la carte breakfast menu, a glass of sparkling wine on embarkation day, a bathrobe (available for purchase and monogramming), and an exclusive Club Orange tote bag.  

The Culinary Arts Centre onboard Koningsdam and Nieuw Statendam will be replaced by an exclusive Club Orange restaurant offering breakfast and dinner daily. It will serve the same food featured on the Pinnacle Grill’s breakfast menu and the main dining room’s dinner menu, as well as additional exclusive dishes . When introduced on the fleet’s other in 2019, a section of the main dining room will be set aside for the use of Club Orange guests.

“Club Orange allows guests to add extra premium benefits and luxury amenities to their cruise for a great value,” said Orlando Ashford, president of Holland America. “One of the reasons people choose Holland America Line is because of the quality of what we offer — the best food at sea, the most authentic live entertainment and our award-winning service — and Club Orange is another way for guests to enhance their cruise experience.”

Holland America plans to roll out Club Orange to its other ships in 2019. 


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Elly Yates-Roberts
By Elly Yates-Roberts
Friday, November 16, 2018