Portal delivers wi-fi, instant messaging, social media, live TV, movies and more to passengers’ devices
By
Rebecca Gibson |
Global Eagle Entertainment has developed a new Airtime Portal, which was showcased at Seatrade Cruise Global at Fort Lauderdale, Florida from 13-16 March 2017.
The Airtime Portal platform enables cruise ship operators to deliver wi-fi, instant messaging, social media, live TV, movies, games, news and more directly to passengers’ personal mobile devices anywhere on the ship. Content is available in multiple languages and can be tailored to passenger demographics.
In addition, the flexible Airtime Portal provides opportunities for cruise operators to generate incremental revenue by monetising passenger interactions with content, enabling real-time transactions with built-in security and exploiting digital ads and sponsorships. The solution enables payments to be made to credit and debit cards or to the folio. It also integrates with the company’s loyalty programmes to deliver customised pricing depending on the passenger’s loyalty status.
“With the launch of the Airtime Portal, we can now offer our customers a fully integrated package of connectivity services, live TV programming and content browsing, all merged together with a highly flexible front-end that supports the optimal onboard guest experience aligned with the cruise line’s profitability,” said Ole Kristian Sivertsen, president of Global Eagle’s cruise, ferry and yacht services.
Global Eagle will transition its existing cruise ship portals to the new technology over the next 12 months.