Edie Rodriguez is set to help Ponant grow its brand awareness in the Americas (Image: Ponant)
Former Crystal Cruises president and CEO Edie Rodriguez has been appointed as corporate special advisor and Americas brand chairman at luxury cruise line Ponant.
Drawing on her 30 years of experience in the cruise industry, Rodriguez will help to increase brand awareness and sales growth in the Americas, especially with professional networks including travel agencies, media, influencers, and prospective passengers. In her role as corporate advisor, she will work with Ponant’s corporate headquarter teams on several new projects.
“I have known Ponant for the past 10 years as the company has led the global expedition cruise industry expansion and I have always thought that the ships are perfectly appointed to deliver an unmatched cruise experience,” said Rodriguez. “I am proud to help the Ponant brand achieve recognition and realise its ambitions for growth in the US and the Americas at the level it deserves. As well, the passion of Ponant’s founder, coupled with the strength in the global luxury marketplace of their ownership ensures the brand’s success going forward.”
Rodriguez will work closely with Navin Sawhney, CEO of Ponant Americas.
“For the last several years now, Ponant has been building a solid strategy for the American market and has the means to achieve its objectives,” said Sawhney. “Given our strong ambitions and the real potential of this market, I am happy to see our team strengthened by the arrival of Edie Rodriguez.”
Jean Emmanuel Sauvée, CEO of Ponant, said: “With two great seasoned cruise industry experts like Navin and Edie in our team, I’m convinced that Ponant in the US will achieve its full capability in terms of market share.”